Australian Edutech Market—Key Trends, Technologies, and Opportunities, Forecast to 2022

Digital Transformation is Accelerating Innovation Across Institutions

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The Edutech market is predicted to grow at a CAGR of 3.0% during 2016–2022 from A$1.45 billion to A$1.73 billion. This growth will be driven by changes in the demand of the student body which is requiring a more digitised and seamless learning and campus experience, greater competition amongst universities, as well as increased participation in tertiary education, requiring institutions to adopt technologies to effectively meet learning outcomes.

The education technology market is set for considerable growth and transformation over the coming years. Key innovations and developments will occur in areas such as learning management systems, Big Data analytics for learning and campus management, conferencing solutions, and augmented and virtual reality products.

Major Technology Sectors Covered in this Study:
• Learning Management Systems: Online digital learning platform that manages all aspects of the learning process between students and
teachers
• Massive Open Online Courses: Free-to-access online academic courses designed for large audiences with potential for certifications and
university course credits
• Conferencing: Audio, video, and web live online communication for lectures or project collaboration delivered to students on campus or
studying remotely
• Virtual Reality and Augmented Reality: Headset devices used to create or alter physical environments for the purposes of entertainment or
study
• Big Data Analytics: Descriptive or predictive quantitative analysis programs used for enhancing teaching activities and campus management
• Artificial Intelligence: Advanced processing systems capable of self-learning, speech recognition, and predictive analyses

A top-down approach has been used to calculate total IT expenditure across universities, and to project the future growth of this spending. These estimates have been sourced from secondary data combined with insights collated from qualitative interviews.

Market estimates, growth estimates, and segmentation are based on existing data sourced from secondary research, combined with data gathered from interviews in 2016. Secondary research includes Frost & Sullivan’s internal database, industry reports, market databases, trade journals, industry literature, Web-based materials, and annual reports. Key insights presented in this study were obtained from primary data, obtained through telephone and face-to-face interviews using a semi-structured discussion guide. The discussion guide included closed and open-ended questions to obtain quantitative data, as well as qualitative feedback from technology vendors, telecommunications providers, system integrators, IT directors, CIOs, and university IT staff.

Table of Contents

1. Executive Summary
Key Findings—Australian Edutech 2015–2022
2. The Australian Tertiary Education Sector—An Overview
Market Definition
Education Technology Market Scope
Acronyms
Australian Universities by Size and Academic Activity
Australian vs. International Tertiary Education Sector
Australian Tertiary Institutions—Operating Revenue
Australian Tertiary Award Enrolment
Tertiary Award Completion Demographics and Trends
Australian Enrolment and Course Distribution
International Tertiary Students in Australia
International Tertiary Education Australia
Australian Students—Work and Living Arrangements
Australian Students—Residential Locations
3. The Edutech Market
Australian Tertiary Spending on IT
Key Education Technology Trends—Students, Institutions, and Innovations
Key Education Technology Trends
4. Drivers and Restraints
Market Drivers
Market Restraints
5. Education Technology—Sectors of Interest
Key Technology Segments
6. Learning Management System
Learning Management System—Brief Overview
Blackboard LMS
Moodle LMS
Brightspace LMS
Canvas LMS
Sakai LMS
Important LMS Attributes
LMS Market Share in Australian Tertiary Sector
Success Factors
Outlook and Future Development
7. Massive Open Online Courses (MOOCs)
MOOCs Overview
MOOC Course Distribution
MOOC Benefits and Popularity
Open 2 Study
Coursera
EdX
Udacity
Future Learn
Success Factors
Outlook and Future Development
8. Virtual Reality and Augmented Reality
Virtual and Augmented Reality
Oculus
Microsoft HoloLens
Google Cardboard
Samsung
University Applications of VR and AR
Success Factors
Outlook and Future Development
9. Conferencing
Conferencing Overview
Conferencing Market Players
Polycom
Cisco
Zoom
BlueJeans
University Application of Conferencing
Success Factors
Outlook and Future Development
10. Big Data Analytics
Big Data Analytics Overview
Drivers and Challenges of Analytics at Universities
Power BI
IBM
Adobe
Splunk and SAP
Qlik
Yellowfin and Tableau
UNSW Application of Location-Based Analytics
Curtin University
University of Queensland
UNE and QUT
UTS and University of Adelaide
Success Factors
Outlook and Future Development
11. Artificial Intelligence
Artificial Intelligence Overview
IBM Watson
Microsoft Cortana
Success Factors
Outlook and Future Development
12. Growth Opportunities
Analytics and LMS innovations—Key Opportunities for University Clients to Maintain Competitiveness
Strategic Imperatives for Success and Growth
13. Conclusion
Future Developments in the Adoption of Key Technology Segments
Significant Changes Forecast for the University Sector with Greater Investment in Innovation
Implications of Key Trends on the Australian Higher Education Landscape and Strategy
Legal Disclaimer
14. The Frost & Sullivan Story


List of Figures & Charts

1. Edutech Market: Key Market Drivers, Australia, 2017–2022
2. Edutech Market: Key Market Restraints, Australia, 2017–2022
3. VR and AR: Technology Application, Australia, 2017
4. Conferencing Application: Australia, 2017
5. Big Data Analytics Application: Australia, 2017
6. Future Outlook: Australian Tertiary Sector


1. Universities’ Operating Revenue, Australia, 2004–2015
2. Proportion of Australians Aged 25–34 with a Bachelor Degree or Above, Australia, 2004–2014
3. Total Tertiary Award Course Completions, Australia, 1999–2014
4. Growth Projections of Domestic Demand for Undergraduate Placements by Age Group, Australia, 2012, 2020, 2030
5. Composition of Degrees by Type, Australia, 2014
6. Award Course Completions by Citizenship, Australia, 1999–2014,
7. Percentage of International Students by Place of Birth, Australia, 2011
8. Student Enrolments in Higher Education, Australia, 2016
9. Percentage of Higher Education Students by Age Group, Enrolment Status, and Work Hours, Australia 2012
10. Percentage of Higher Education Students by Selected Living Arrangements, Australia, 2001 and 2011
11. Proportion of People Aged 25–34 Years Qualified with a Bachelor Degree or Above, Australia, 2010, 2011, 2012
12. Total University Spending on IT Forecast, Australia, 2015–2022
13. Household Internet Access Across, Australia, 2015
14. Common Reasons for Changing LMS Providers, Australia, 2015
15. Customer Access Patterns to LMS, Australia, 2015
16. LMS University Market Share, Australia, 2016
17. MOOC: Course Distribution, Global, 2015
18. MOOC: Respondents' Perception of Intangible Benefits, Global, 2015
19. MOOC: Respondents' Perception of Tangible Benefits, Global, 2015
20. Features and Programs: Global, 2017
21. Innovation Adoption Timeline, Australia,2016–2022



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