Best Practices in Green Hospitality and Its Future Prospects in Southeast AsiaA CEO's 360-Degree Perspective

Green Tourism to Spur Adoption of Eco-Sustainable Practices by Accommodation Facilities


Buildings are one of the leading carbon emitters with hotels contributing 15% to 20% of the emissions. In Southeast Asia, green hospitality is often considered only as the compliance of hotels with green building standards. However, it also encompasses other specific operational aspects. Green hospitality is likely to benefit from approximately 15% to 20% of tourists choosing green accommodation till 2018. Consumers will play an important role in shaping green hospitality. Market participants in the value chain should target Singapore, Thailand, and Malaysia for immediate gains. Vietnam is also an emerging market.

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Table of Contents

Executive SummaryKey FindingsKey Findings (continued)IntroductionDefinitionsDefinitions (continued)Global Tourism Industry OverviewAsia-Pacific Tourism Industry OverviewSEA Mega TrendsUrbanization and Economic GrowthClimate ChangeGrowth of Service Industries and ConsumerismSEA Tourism BoomImplications to Green HospitalityGreen HospitalityWhat is Green Hospitality?Common Concerns in Green HospitalityFeatures of Green HospitalityASEAN Green Hotel StandardImplications to Market ParticipantsImplications to Market Participants (continued)Tourism Boosting the EconomyTourism as Economic CatalystTourism Economic ContributionTourism Economic Contribution (continued)Tourism Economic Contribution (continued)Ecotourism TrendEcotourism Trend (continued)Market ForecastImplications to Market ParticipantsConvergence with Green TechnologiesTechnologies and InnovationLED LightingBuilding Management Systems (BMS)Ozone LaundryHVAC SystemHigh Efficiency Toilets (HETs)Other Hotel AmenitiesImplications to Market ParticipantsCompetitive and Best PracticesIntense Competitive LandscapeIntense Competitive Landscape (continued)Regional CompetitionRegional Competition (continued)Best Practice Case Study—GTower Hotel, Kuala LumpurBest Practice Case Study—Phunacome Resort, ThailandBest Practice Case Study—POP! Hotel, JakartaImplications to Market ParticipantsImplications to Market Participants (continued)Tourists as CustomersTourist Arrivals and Tourism Receipts ForecastTourism IntensityConsumerism Trends in Tourism IndustryConsumerism Trends in Tourism Industry (continued)Implications to Market ParticipantsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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