For more than two decades, VMware has dominated the enterprise virtualization market. The company’s hypervisor is a leader for virtualizing enterprise, on-premises workloads. As businesses have migrated to the cloud, VMware has adapted to maintain its leadership by partnering with cloud hyperscalers to offer virtualized cloud solutions that offer ae easy, “lift-and-shift” migration option for VMware-based enterprise workloads that can’t easily be refactored to run directly on hyperscalers’ infrastructure.

In the ten months since Broadcom completed its acquisition of VMware, the company has made drastic changes to the way it sells VMware virtualization software, with the potential for significant change for customers and partners. In this market insight, Frost & Sullivan examines the changes to VMware’s go-to-market strategy, the market challenges in light of those changes, and the responses of selected key competitors. Also discussed is how this acquisition and competitive changes might shift the market in the coming years.

Author: Karyn Price