Robust Demand for Online Video Prompts the Adoption of Analytics for Monetization and Targeting
05-Dec-2014
Global
Market Research
NE1C-01-00-00-00
IT00733-GL-MR_02013
This global OVA market study discusses growth drivers and restraints, market trends, and technology trends. Global and regional forecasts are included along with pricing trends. The base year is 2013, and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. It is split into 3 broad segments: content providers, service providers, and advertisers. In-depth analysis of each segment, along with revenue forecast by region for each segment, is included. The study also features the competitive landscape of all the major market vendors, along with a SWOT analysis of top vendors. The market and technology trends section discusses the latest trends shaping the market.
Executive Summary—Key Findings
Executive Summary—Key Findings (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO’s Perspective
Market Definitions
Market Overview—Key Questions This Study Will Answer
Frost & Sullivan Digital Media Value Chain Coverage
Market Overview—OVA
Market Overview—Definitions
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Market Overview—End-user Vertical Definitions
Market Overview—Online Video Ecosystem
Market Overview—Online Video Ecosystem Discussion
Market Overview—Online Video Ecosystem Discussion (continued)
Frequently Used Terms
Frequently Used Terms (continued)
Market Overview—Regions Covered
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Total OVA Market—Revenue Forecast
Revenue Forecast Discussion
Pricing Trends Discussion
Total OVA Market—Application Vertical Analysis
Total OVA Market—Percent Revenue Forecast by Region
Revenue Forecast by Region—NALA
Revenue Forecast Discussion by Region—NALA
Revenue Forecast by Region—EMEA
Revenue Forecast Discussion by Region—EMEA
Revenue Forecast by Region—APAC
Revenue Forecast Discussion by Region—APAC
Competitive Analysis—Market Share
Competitive Environment
Top Competitors
Competitive Landscape
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
Content Provider Segment—Key Findings
Content Provider Segment—Market Engineering Measurements
Content Provider Segment—Revenue Forecast
Content Provider Segment—Revenue Forecast by Region
Revenue Forecast Discussion by Region
Revenue Forecast Discussion by Region (continued)
Content Provider Segment—Market Share
Content Provider Segment—Competitive Environment
Service Provider Segment—Key Findings
Service Provider Segment—Market Engineering Measurements
Service Provider Segment—Revenue Forecast
Service Provider Segment—Revenue Forecast by Region
Revenue Forecast Discussion by Region
Service Provider Segment—Market Share
Service Provider Segment—Competitive Environment
Advertiser Segment—Key Findings
Advertiser Segment—Market Engineering Measurements
Advertiser Segment—Revenue Forecast
Advertiser Segment—Revenue Forecast by Region
Revenue Forecast Discussion by Region
Advertiser Segment—Market Share
Advertiser Segment—Competitive Environment
Programmatic Ad Buying Encourages Real-time Analytics
Market Dissolution Continues as Advertising Offers Higher Near-term Revenue Potential
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
Additional Sources of Information on Global Web and Mobile Analytics Market
Partial List of Companies Interviewed
List of Exhibits
List of Exhibits (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Hiral Jasani |
| Industries | Information Technology |
| WIP Number | NE1C-01-00-00-00 |
| Is Prebook | No |
Global Online Video Analytics Market
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