IPTV Markets in Europe - Telecom Operators Strategies

Telecom IPTV Markets in Europe - Telecom Operators Strategies

INDUSTRY
Brand and Demand

RELEASE DATE
13-Jan-2006
REGION
Europe
DELIVERABLE TYPE
Strategic Forecasting

RESEARCH CODE
B625-01-00-00-00
SKU
TE01987-NA-SF_13617
Yes
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SKU
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IPTV Markets in Europe - Telecom Operators Strategies
Published on: 13-Jan-2006 | SKU: TE01987-NA-SF_13617

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As a strategy to protect their customer base and increase revenue, European telecom operators are entering the TV distribution market by offering TV services delivered over their broadband access network. This research service looks at the drivers leading telecom providers to pursue a triple play strategy and market and technology conditions, finishing with an analysis of IPTV activities in selected European countries.

Overview

  • Key Findings

Introduction

  • Introduction

Defining IPTV

  • What's IPTV?
  • IPTV Services and Applications

The General Environment

Triple Play Environment

Main TV Platforms in Europe

Introduction

Main Drivers for Incumbent Telecom Operators

  • Why Triple Play?

Market and Technology Readiness

  • Access Market Competition
  • Reduce Churn
  • Increase Broadband ARPU
  • Increase Revenue
  • Maintain Wireline Penetration

Restrainers

  • Consumer Readiness
  • Technology Readiness

Target Markets

  • Bandwidth Demand
  • House Wiring
  • End-user Experience

Overview of Main Technologies Being Deployed in Europe

Regulatory Environment

Content

Billing and Operations

Introduction

Country Analysis

Integrating Telecom and Entertainment Services

Conclusions

Introduction

Frost & Sullivan Awards


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As a strategy to protect their customer base and increase revenue, European telecom operators are entering the TV distribution market by offering TV services delivered over their broadband access network. This research service looks at the drivers leading telecom providers to pursue a triple play strategy and market and technology conditions, finishing with an analysis of IPTV activities in selected European countries.
More Information
Deliverable Type Strategic Forecasting
No Index No
Podcast No
Industries Telecom
WIP Number B625-01-00-00-00
Is Prebook No