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Growth Strategies of the Global Number 1 Automaker
24-Feb-2015
North America
Market Research
NE60-01-00-00-00
AU00042-NA-MR_08596
The aim of this research is to provide a strategic overview of the Toyota Group that identifies and interprets the factors contributing to the success of the organization. The study covers Toyota Group’s product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year of the study is 2013, with forecasts running up to 2020.
Executive Summary—Key Findings
Executive Summary—Key Findings (continued)
Executive Summary—Overview of Global Performance
Executive Summary—Regional Unit Sales and Growth Plans
Executive Summary—Current and Future Product Portfolio Strategy
Executive Summary—TNGA
Executive Summary—Technology Strategy
Executive Summary—Mobility Strategy
Executive Summary—Manufacturing Strategy
Executive Summary—Current and Future Outlook
Associated Multimedia
Research Scope
Research Aims and Objectives
Key Questions this Study Will Answer
Research Background
Research Methodology
Key OEMs Compared in This Study
Segmentation
Snapshot of Group Businesses
Snapshot of All Businesses
Automotive Business and Brand Strategy
Revenue and Operating Profit Margin
Unit Shipments and Market Share
FY 2014* Business Results and Vehicle Sales
Key Takeaways—Group Vision and Organization Strategy
2020 Global Vision and Focal Points
Organization Restructure to Achieve 2020 Group Vision
Toyota’s Build Better Cars Strategy Key to 2020 Vision
Role of Toyota Brand and Models in Toyota Future Global Vision
Role of Lexus Brand and Models in Toyota Future Global Vision
Role of Scion Brand and Models in Toyota Future Global Vision
Key Takeaways—R&D Strategy
R&D Budget as Percent of Net Sales
R&D Centers
Breakdown of Global R&D Centers by Function and Responsibility
Collaboration with External Stakeholders
Key Research Partners and R&D Projects
Sales Strategy—Key Findings
Selling, General, and Administrative Expenses
Dealerships by Brands in North America
Sales Per Dealership (Retail Throughput) in US
Lexus Brand Marketing Strategy
Product and Technology Portfolio Strategy—Key Findings
Toyota, Lexus, and Scion* Product Planning
All Brands Current and Future Product Strategy
Tribrand Product Strategy Performance
Key Segments to Global Sales
Key Takeaways—Technology Strategy
Toyota Powertrain Philosophy
Toyota Group Sales Forecast by Technology
Toyota Group Safety Technology Strategy
Toyota Telematics and Infotainment Portfolio
Toyota HMI Portfolio Overview
Toyota—Mobility Roadmap
Toyota—Mobility Roadmap (continued)
Toyota Products—Electric Vehicles/Plug-in Hybrid
Toyota Products—Micro Cars (Kei Cars)
Toyota Products—Micro-mobility
Toyota Services—Harmonious Mobility Network (Ha:mo)
Toyota Services—Integrated Mobility (Smart Mobility Socie
Toyota—Concepts in the Field of Mobility
Toyota—Technology Aiding Mobility Services
Manufacturing Strategy—Key Findings
Global Vehicle Assembly, Engine, Transmission, and Parts Mfg. Plants
Production Volume, Assembly Plants Capacity, and Manpower in North America
Vehicle Assembly Plants Profiling in North America
Future Outlook and Key Findings
The Last Word—3 Big Predictions
Legal Disclaimer
Abbreviations and Acronyms Used
BSIG Research Program
Learn More—Next Steps
Market Engineering Methodology
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Vishwas Shankar |
| Industries | Automotive |
| WIP Number | NE60-01-00-00-00 |
| Is Prebook | No |
Strategic Analysis of Toyota Motor Global Product Portfolio
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