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A Multi-billion Dollar Opportunity.
09-Feb-2012
North America
Market Research
NA11-01-00-00-00
TE03303-NA-MR_14933
The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up new possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators, leading technology vendors, major online advertising solution providers and innovative mobile virtual network operators(MVNOs) is a testament to the perceived potential of the market opportunity.
Mobile Advertising and Search
- Introduction and Overview
- Market Segmentation
- Key Findings and Conclusions
Key Market Trends
- Continued Adoption of Rich Media Ads
- Ongoing Collaboration between Ad Networks; Mobile Demand Side Platforms and Real-time Bidding Platforms
- Increasing Inventory in Mobile
- Industry Standardization Efforts – ORMMA; VAST and VPAID; Others
- Integrated Digital Advertising – Online; Mobile and Connected TV
- Greater Integration with Mobile Commerce Functionality
- Mobile Advertising and Social Communication
Key Market Definitions
- Market Definitions and Overview
Market Dynamics
- Industry Challenges
- Market Drivers
Market Forecast
- Market Forecast for the U.S. Mobile Advertising and Search Market
Competitive Analysis
- Competitive Analysis of the U.S. Mobile Advertising and Search Market
Market Share Analysis
- Market Share Analysis of the U.S. Mobile Advertising and Search Market
Introduction
Revenue Shares for Premium and Standard Rate Mobile Messaging Campaigns
Market Revenue Forecast
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Mobile Advertising Solution Providers
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| Deliverable Type | Market Research |
|---|---|
| No Index | Yes |
| Podcast | No |
| Author | Vikrant Gandhi |
| Industries | Telecom |
| WIP Number | NA11-01-00-00-00 |
| Is Prebook | No |