Description

This study provides a strategic overview of the traditional and peer-to-peer (P2P) carsharing market in Europe. It introduces the existing key participants and emerging ones. The study provides a comparative analysis of carsharing growth in 2009 to 2011 and forecasts until 2020. It presents the trends, drivers and industry challenges. While providing details including market size and forecasts based on customer profile, engine types and commute modes, this study also provides insights of new services into the traditional carsharing market. An effort is made to provide region-specific content and analysis for traditional carsharing. The study concludes with strategic conclusions and future outlook.