Search results for: 'media platform as a service'

Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence. Social media analytics can be predi...

Communications platform as a service (CPaaS) has become foundational infrastructure for digital business, embedding programmable voice, messaging, and video into the applications where customers and employees engage. Enterprises are rearchitecting their communication workflows around programmable interfaces that unify data, intelligence, and automa...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

The infrastructure as a service and platform as a service (IaaS and PaaS) industry has undergone a significant evolution in the past year. Macroeconomic instability has negatively affected IT investments and cloud spend, ushering in a growing focus on cloud cost optimization. In tandem, the arrival of generative AI (GenAI) on the scene has necessit...

The Frost Radar™ for the digital media content security and anti-piracy services industry analyzes providers offering a range of technologies, services, and strategies aimed at protecting digital content from unauthorized access, use, distribution, and modification. The competitive landscape of the digital content protection and anti-piracy market...

Social media analytics is the process of evaluating and examining data about conversations on social media platforms to understand customer preferences and gain competitive intelligence. Social media analytics can be predictive, prescriptive, or descriptive and help businesses understand different parts of a problem, thereby enabling them to tackle...

The infrastructure as a service (IaaS) and platform as a service (PaaS) market is experiencing rapid growth in Latin America. This Frost Radar identifies six market leaders: Amazon Web Services, Microsoft Azure, Huawei, Google Cloud Platform, IBM, and Oracle; offers insight into their best practices, differentiators, and areas of excellence; and p...

This Frost Radar plots 14 Growth and Innovation leaders in the content security and anti-piracy services industry that offer services primarily oriented to a media and entertainment customer base and prioritizing video content. The Frost Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in an...

Demand-side platforms (DSPs) have evolved from programmatic buying tools into the decisioning infrastructure through which advertisers plan, execute, optimize, and measure campaigns across connected television, display, video, audio, digital out-of-home, and commerce media. Frost & Sullivan estimates that market revenue will increase from $31.28 bi...