Search results for: 'media platform as a service'

Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence. Social media analytics can be predi...

Communications platform as a service (CPaaS) has become foundational infrastructure for digital business, embedding programmable voice, messaging, and video into the applications where customers and employees engage. Enterprises are rearchitecting their communication workflows around programmable interfaces that unify data, intelligence, and automa...

The infrastructure as a service and platform as a service (IaaS and PaaS) industry has undergone a significant evolution in the past year. Macroeconomic instability has negatively affected IT investments and cloud spend, ushering in a growing focus on cloud cost optimization. In tandem, the arrival of generative AI (GenAI) on the scene has necessit...

Social media analytics is the process of evaluating and examining data about conversations on social media platforms to understand customer preferences and gain competitive intelligence. Social media analytics can be predictive, prescriptive, or descriptive and help businesses understand different parts of a problem, thereby enabling them to tackle...

The infrastructure as a service (IaaS) and platform as a service (PaaS) market is experiencing rapid growth in Latin America. This Frost Radar identifies six market leaders: Amazon Web Services, Microsoft Azure, Huawei, Google Cloud Platform, IBM, and Oracle; offers insight into their best practices, differentiators, and areas of excellence; and p...

Demand-side platforms (DSPs) have evolved from programmatic buying tools into the decisioning infrastructure through which advertisers plan, execute, optimize, and measure campaigns across connected television, display, video, audio, digital out-of-home, and commerce media. Frost & Sullivan estimates that market revenue will increase from $31.28 bi...

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models...

Digital piracy has evolved from casual file sharing into an industrialized, organized crime enterprise that ranks among the gravest revenue threats facing global media and entertainment. The single most important problem confronting the industry today is the industrialization of live streaming piracy—particularly of premium live sports—where crimin...

This report emerges as the evolution of an integrated cloud manipulation management system as complementary technology for employer cloud manipulation management systems to enable businesses to manage increasingly distributed workloads in public, private, hybrid, edge, and sovereign clouds in one management system as businesses adopt strategic usag...