Search results for: 'brain ad demand'

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The Greater China NAMA solution market was dominated by China, followed by Hong Kong and Taiwan and on-premises NAMA solution remained the preferred deployment option in the region. Evolving profit-driven targeted attacks and rapidly transforming advanced threats in the region drive the need to look into stronger detection and protection capabiliti...

08 Sep 2020  |  Asia Pacific  |  Market Research

5G Strategic Direction Voice of Customer, Asia-Pacific, 2020

Strong Demand-Side Assessment will be Crucial in Ensuring Successful Adoption, Implementation, and Scalability of 5G

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Key Issues Addressed

To spur market demand for 5G, the supply side needs to increase awareness and understanding of its impact in the industry ecosystem. The need for 5G is closely linked to the understanding of its impact. The inability to identify need is affecting the timeline and the drive to push for 5G, and incorporation of 5G into new concept development. The i...

ASEAN was the second fastest growing NAMA market in 2017. The increasing number of high-profile attacks and data breaches over the year across verticals, such as government entities, banking and finance, education, critical infrastructure, healthcare was the key driving force in 2017. The outbreak of Wannacry and Petya ransomware attacks in 2017 wh...

The overall Japanese NAMA solutions market is expected to witness a strong CAGR to become the largest revenue contributor in the overall APAC region during the forecast period. Cloud based NAMA solution is expected to witness much higher CAGR than on-premises solution during the forecast period. Japanese enterprises are showing a growing preference...

Awareness of NAMA solutions has increased significantly in South Korea due to the rise of highly sophisticated and combined attacks that employ several hacking techniques. BFSI and government were the key verticals under attack; hence, NAMA adoption was mainly seen in these two verticals. In addition, SMBs have also witnessed some attacks, due to w...

19 Apr 2019  |  Asia Pacific  |  Market Research

Asia-Pacific Network-based Advanced Malware Analysis (NAMA) Solutions Market, Forecast to 2022

The Demand for Cloud-based Sandboxing Drives Overall Market Growth.

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Key Issues Addressed

The Network-based advanced malware analysis (NAMA) or sandboxing solution market maintained its strong growth momentum in 2017 due to the increasing needs for advanced malware detection and analysis in the wake of the rise of targeted attacks in the Asia-Pacific region. NAMA is an integral part of businesses’ holistic security strategies, which d...

20 Jul 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Fixed Broadband Growth Opportunities

Transformative Mega Trends Drive the Growth of Fixed Broadband in Asia-Pacific

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Remote working and online learning have transformed the fixed broadband market in Asia-Pacific. These market trends drove up usage of high-data- and high-bandwidth-intensive applications, such as telecommuting, video conferencing and streaming, which increased the demand for high-speed and reliable internet connectivity. However, the growing adopti...

Enterprises in the ANZ region are increasingly adopting the NAMA solution to counter the rising threat of advanced malware. The increased provisioning of cloud-based NAMA services by vendors was another key growth contributor; in particular, a large number of SMBs in the ANZ region were attracted to the agility and affordability offered by such ser...