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26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The Greater China Region’s secure content security market reached a market size of $198.5 million in 2015. It grew moderately at 8.0% of year-on-year growth, a further drop from the 13.4% growth rate in 2014. The slowdown in the market growth over the recent years is a reflection of market saturation and limited potential for product innovation in ...

22 Dec 2020  |  Asia Pacific  |  Market Research

Digital Payment Adoption in the ASEAN Market—Voice of Customer, 2020

Convenient and Secure solutions are Key to Mass Adoption

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The COVID-19 pandemic has profoundly impacted the lives of people around the world. Throughout 2020, local governments worked to restrict peoples movement to contain the spread of the disease. Lockdowns greatly impacted the daily operations of several vertical industries and limited access to different types of goods and services. Moreover, as fear...

19 Apr 2019  |  Asia Pacific  |  Market Research

Asia-Pacific Network-based Advanced Malware Analysis (NAMA) Solutions Market, Forecast to 2022

The Demand for Cloud-based Sandboxing Drives Overall Market Growth.

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Key Issues Addressed

The Network-based advanced malware analysis (NAMA) or sandboxing solution market maintained its strong growth momentum in 2017 due to the increasing needs for advanced malware detection and analysis in the wake of the rise of targeted attacks in the Asia-Pacific region. NAMA is an integral part of businesses’ holistic security strategies, which d...

In May and June 2023, Frost & Sullivan conducted a global survey of network decision makers to understand businesses perceptions and purchase decisions regarding SD-WAN and SASE. This report examines responses from APAC businesses of various sizes in verticals including financial services, healthcare, retail, education, government, technology, and...

The Greater China NAMA solution market was dominated by China, followed by Hong Kong and Taiwan and on-premises NAMA solution remained the preferred deployment option in the region. Evolving profit-driven targeted attacks and rapidly transforming advanced threats in the region drive the need to look into stronger detection and protection capabiliti...

Awareness of NAMA solutions has increased significantly in South Korea due to the rise of highly sophisticated and combined attacks that employ several hacking techniques. BFSI and government were the key verticals under attack; hence, NAMA adoption was mainly seen in these two verticals. In addition, SMBs have also witnessed some attacks, due to w...

19 Apr 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Telecommunications Growth Opportunities

Innovative Business Models, Transformative Mega Trends, and Disruptive Technologies are Driving Growth Opportunities for the Telecommunications Industry in Asia-Pacific

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Market trends such as remote working and learning and entertainment needs have reshaped the business segments of the telecommunications industry in Asia-Pacific, including the mobile, fixed, and digital segments. Consumers have increased the adoption of digital services such as videoconferencing, digital financial services, and eCommerce to meet th...

16 Jul 2021  |  Asia Pacific  |  Frost Radar

Frost Radar™: Asia-Pacific Managed SD-WAN Services Market, 2021

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

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The Asia-Pacific (APAC) managed software defined-wide area network (SD-WAN) services market is in the early growth phase of the product life cycle, but in the last few years connectivity and broadband speeds have seen major improvement across the region. In turn, businesses are increasingly moving towards hybrid clouds and want to deploy SD-WAN. Th...