Search results for: 'CCAAS space'

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...

The World Marketing Process Optimization Solutions (MPOS) market is a rapidly expanding space. MPOS is a value chain of product suites that offer organizations the ability to execute marketing functions including planning, print and digital media creation, resource budgeting, archiving marketing content and digital media, distribution, workflow man...

05 Aug 2015  |  Global  |  Market Research

Analysis of the Global Metadata Management Solutions Market

Global Market Set to Double by 2020

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Abstract: Rising broadband penetration, the connected devices boom, and the proliferation of TV apps and Over-the-top (OTT) platforms drove the need for metadata management solutions in 2014. Metadata solutions are the foundation for delivering engaging viewer experiences through advances in search, discovery, personalisation, and recommendation. T...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...