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In 2020, there was a 26.8% drop in total LATAM passenger vehicle sales, equivalent to a reduction of 1.5 million units. The Brazilian market was responsible for the largest drop in units, reaching 710,000 units less than 2019, followed by Mexico’s 368,000 unit drop. The automakers had different strategies for this period, from closing plants to dev...

The world is in a massive transformation phase, where digital solutions are being introduced in most of the key markets. The automotive industry is part of this transformation, launching new products, technologies, services, and interfaces. Automakers are no longer hardware makers, but evolving into technology companies. This new scenario is pushin...