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30 Jul 2024  |  Europe  |  Market Research
Exploring European Use Cases for Generative AI in CX
Early Use Cases are Encouraging and Helping to Drive GenAI Adoption Across Europe
The emergence of generative AI (GenAI) has sparked intense global interest in AI and how it can help improve customer experience (CX). Several factors drive interest in GenAI, including its positive impact on making conversational AI faster and smarter, enabling critical applications, including personalization at scale, improved self-service capabi...
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15 Dec 2025  |  Global  |  Market Research
Elevating Customer Experience through Strategic Innovation
Key Takeaways from the 21st Annual Customer Contact West: A Frost & Sullivan Executive MindXchange
The Future of Customer Contact is HereThe customer contact industry is at a turning point. At Frost & Sullivan’s 21st Annual Customer Contact West Executive MindXchange, one message rang loud and clear: AI isn’t just a trend—it’s a strategic imperative. But here’s the catch: success isn’t about deploying technology for technology’s sake. It’s about...
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29 May 2024  |  Global  |  Customer Research
Sidestepping Mercurial Economic Headwinds to Innovate in the North American Retail Contact Center Sector
Contact Center Growth Opportunities in North American Retail
Along with healthcare, retail was one of the industries most impacted by the COVID-19 pandemic, which forced rapid change and innovation because retail goods and services are often necessities in peoples lives, not nice-to-haves as seen in the travel and hospitality sectors, for example. In some of these verticals, customers slowed down or stopped...
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04 Jul 2024  |  Europe  |  Frost Radar
Frost Radar™: EMEA Cloud Contact Centers, 2024
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
This Frost Radar reveals the contact center-as-a-service (CCaaS) industry leaders using their Growth and Innovation scores as highlighted in the Frost Radar methodology. Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth ...
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16 Jul 2025  |  Global  |  Market Research
AI Orchestration in CX – Powering Innovation & Transformation
Key Applications and Company Profiles Matrix
The impact and momentum of artificial intelligence (AI) on the customer experience (CX) industry are profound. It's a rapidly changing environment, enabling a massive wave of innovation across business and industry. Frost & Sullivan clients are actively seeking AI technology expertise and solutions that can enhance their customer experience (CX) ca...
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16 Oct 2024  |  Global  |  Market Research
Customer Experience Management in North America, Forecast to 2029
The Market is Ripe for Disruption due to Gen AI
Over the course of the projection period, the market for CX management is expected to expand. This is mostly due to two factors: 1) the growing recognition of CX as a potent tool for competitive advantage, and 2) the increasing motivation for businesses to outsource their CX activities. This market is poised for disruption due to the emergence o...
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01 Nov 2022  |  North America  |  Frost Radar
Frost Radar™: Global Business Process Management Services, 2022
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
The global business process management (BPM) services market is highly competitive and fragmented due to the influx of global and local IT services, BPM services, consulting services, contact center services, and digital solutions companies. Growth across the global BPM services market has accelerated competition and forced service providers to...
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02 Feb 2024  |  Global  |  Market Research
Advancements in Contact Center Workforce Optimization Global
Innovation Powered by AI Is Accelerating Contact Center Growth Opportunities
Frost & Sullivan defines workforce optimization (WFO) as a strategy to integrate disparate contact center workforce applications, monitor and analyze customer and agent interactions, and automate processes to optimize resources. WFO is an important segment of the contact center industry because it drives performance, agent engagement, and an improv...
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20 Nov 2025  |  Global  |  Customer Research
Navigating CX in the Retail Industry 2025 to 2027 – Customer Perspectives
Leveraging Innovation to Improve CX and EX is a Top Priority
The last four years have been a roller coaster for the retail industry. Dominant themes that have both rankled and engendered creativity include the effects of the COVID-19 pandemic, the continued movement to the cloud, the maturation of next-level AI technology, and dramatic geopolitical upheaval. Each component has presented both significant chal...
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23 May 2024  |  Global  |  Customer Research
CX Growth Opportunities in the Healthcare Industry 2024 to 2025
Customer Perspectives
Digital health has maintained a consistent growth trajectory and continues to address the multi-faceted challenges that plague the industry. The primary focus is investing in technology that helps organizations move toward the Quintuple Aim of the healthcare framework, which includes improving population health, enhancing patient experience, loweri...
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