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30 Mar 2022  |  North America  |  Customer Research
CX Investment Predictions for 2022
Employee Engagement Elevated as a Business Priority
In a customer survey of 1,210 IT and telecom decision-makers around the world and across verticals (with 58% of respondents in a senior management position), improving customer experience is ranked as the top business objective in 2022, followed closely by improving brand equity. Companies recognize that maintaining brand loyalty becomes increasing...
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