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AI has been embedded in telecommunications for over a decade, initially through rule-based automation and early machine learning applied to network optimization, fraud detection, and customer analytics. Even before 5G, CSPs used AI to enable self-optimizing networks (SON), predictive maintenance, and customer experience management—leveraging large ...

The 2025 edition of privacy-enhancing technologies (PETs) explores cutting-edge innovations that redefine secure data collaboration and regulatory compliance across industries. PETs enable organizations to analyze, process, and share sensitive data without compromising privacy—using advanced methods such as differential privacy, federated learning,...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) explores transformative innovations reshaping enterprise digital infrastructure. It showcases advancements across cloud-native platforms, edge computing, AI, and immersive technologies. Highlighted solutions include a unified edge management system streamlin...

Precision agriculture is an emerging concept in the field of agriculture. Unlike conventional methods, where the farmers decision making is based on his/her intuition, precision agriculture provides quantitative evidence. The data collected using various enabling technologies helps the farmers in recognising patterns, based on which strategic decis...

An operations support system (OSS) refers to an IT or computer system that communications service providers (CSPs) use to manage their networks and, along with business support systems (BSSs), serve customers. The main focus of an OSS is supporting network operations through management functions such as network inventory, service provisioning, netw...

This edition of the IT, Computing and Communication Technology Opportunity Engine showcases 16 emerging technology innovators advancing intelligent automation, cloud-native infrastructure, connected ecosystems, enterprise integration, next-generation networking, and AI-powered digital transformation. The edition highlights innovations spanning smar...

This edition of the ITCC Technology Opportunity Engine highlights high-impact innovations across artificial intelligence, blockchain, quantum computing, and industrial IoT that are reshaping enterprise and industrial digital transformation. The analysis captures emerging growth opportunities in generative AI for multimedia content creation, scalabl...

This edition captures developments related to Generative AI, AI-driven SaaS Platform, FinOps Solution, Edge AI, Deepfake Detection, Smart Travel Management, AI-powered App Testing, Cellular IoT Solution, Industrial IoT Edge Solution, Data Labeling.ITCC TOE’s mission is to investigate emerging wireless communication and computing technology areas in...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...