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16 Jul 2019  |  North America  |  Market Research

Digital KPIs Transforming the Automotive Industry

Customer-centric Metrics at the Forefront of Performance Assessment as Companies Embrace Digitization and Expand into New Monetization Avenues

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The automotive industry as we now know it is undergoing a distinct, irreversible shift. Nothing is the same it was five years ago. Companies continue investing in new technologies that will enhance their customer-facing applications and their internal efficiencies. However, when it comes to measuring their performance as an organization or to asse...