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Generative AI (Gen AI) continues to create an impact across industries including automotive. In the next decade, Gen AI is expected to significantly influence automotive value chains, increase efficiency, productivity, and reduce wastes. In the supply chain, it will be used to optimize inventory and demand forecasting while in product development i...

02 Sep 2025  |  Global  |  Market Research

Global Off-Highway Equipment Industry Outlook 2025

Shifting Customer Behaviors Spurred by Economic Uncertainties Will Drive Collaboration Among Stakeholders

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Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions in the off-highway equipment industry. While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements a...

The global commercial vehicle market witnessed a decline in sales volumes in 2024, more so in the medium and heavy-duty truck segments than in light commercial vehicles (LCVs). Various regional markets had an oversupply, leading to a fall in truck demand. ASEAN, China, and India experienced a significant decline in LCV sales volumes, following stro...

This Frost & Sullivan report examines automotive lightweighting strategies, highlighting the various initiatives adopted by original equipment manufacturers (OEMs) to reduce the weight of passenger vehicles. As the industry rapidly advances toward electrification and sustainability, reducing vehicle weight has become a crucial lever for meeting emi...

09 Jul 2021  |  Global  |  Market Research

Global Automotive Virtual Reality Growth Opportunities

Premium Automakers Will Implement VR in Vehicles First; Operational, Functional, and Safety Related Constraints Will Challenge Adoption in the Future

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Virtual Reality (VR) is an advanced immersive technology used in industries, such as healthcare, gaming, smartphone, and manufacturing, for a wide range of use cases to enhance user productivity and to provide high-definition entertainment services. The automotive industry has been experimenting with VR in manufacturing facilities and dealer showro...

Geopolitics, trade wars, and past semiconductor shocks have turned global, cost‑optimized supply chains into a structural risk, pushing OEMs and Tier Is toward regional hubs, near‑shoring, and local‑for‑local manufacturing to build resilience rather than pure cost efficiency. Europe and the ASEAN region have been the worst hit due to the conflict i...

The global off-highway (OHW) equipment industry enters 2026 amid a complex and evolving macroeconomic environment characterized by geopolitical uncertainty, energy price volatility, and shifting trade dynamics. While the baseline outlook suggests moderate global GDP growth of about 3%, downside scenarios driven by war, supply chain disruptions, hig...

Heavy-duty vehicles contribute significantly to greenhouse gas emissions, accounting for a quarter of global transportation sector emissions. Stakeholders in this industry focus on reducing their carbon footprint. The operational nature of the refuse hauler industry makes it particularly suitable for electric refuse trucks. In addition to electric ...

Global light vehicle production continued to expand moderately in 2025 despite ongoing economic uncertainty, shifting regulations, and the slowing transition toward electrification. This report examines how major automotive regions and OEM groups adapted to these pressures and restructured production strategies to remain competitive.While growth pa...