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In 2025, three major light vehicle (LV) markets in Latin America—Argentina, Brazil, and Mexico—sold 4.8 million units, representing an 8% year-over-year (YoY) growth. It surpassed the 2019 sales figure for the first time, increasing by 345,800 units. The electrified vehicle (xEV) industry also expanded its participation, with approximately 566,000 ...

In 2026, the global ADAS and autonomous driving market is transitioning to standardization, with Level 1 and Level 2 features becoming baseline across vehicle segments. This shift is driven by regulatory frameworks in North America and Europe, along with rising consumer demand for vehicle safety in emerging markets such as India and Southeast Asia....

This study examines how automakers leverage voice AI and conversational AI to create personalized in-car experiences, focusing on OEM strategies, technology integration, and connected services.It profiles leading premium and mass-market automotive brands, analyzing their AI assistant strategies, technological capabilities, partnerships, and deploym...

Frost & Sullivan expects India’s medium and heavy-duty truck market to grow steadily over the next decade, driven by rapid infrastructure expansion, industrial recovery, and logistics demand across core sectors including construction, mining, eCommerce, and agriculture. While legacy manufacturers continue to lead in production and distribution scal...

The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to smart batteries, EV charging and autonomous vehicles.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-based mobile platforms that are not only technically significant but potentially offering co...

The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to Autonomous Driving, Lidars, Radars, and V2X among others.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-based mobile platforms that are not only technically significant but potentially offerin...

02 Sep 2025  |  Global  |  Market Research

Global Off-Highway Equipment Industry Outlook 2025

Shifting Customer Behaviors Spurred by Economic Uncertainties Will Drive Collaboration Among Stakeholders

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Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions in the off-highway equipment industry. While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements a...

The global video telematics market is on a robust growth trajectory, driven by fleets upgrading from traditional fleet management systems to advanced video-enabled solutions. For many providers, video telematics has evolved from just being a peripheral product into a core revenue driver for fleet operators. The tangible benefits of investing in vid...

This Frost & Sullivan report examines automotive lightweighting strategies, highlighting the various initiatives adopted by original equipment manufacturers (OEMs) to reduce the weight of passenger vehicles. As the industry rapidly advances toward electrification and sustainability, reducing vehicle weight has become a crucial lever for meeting emi...