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Open-source software (OSS) architectures for vehicles are entering a new phase, reshaping SDV development by enabling collaborative, cloud-native stacks across the in-vehicle and cloud domains. This Frost & Sullivan study examines how automakers, Tier Is, silicon vendors, open foundations, and toolchain providers are converging to reduce cost and t...

Multimodal perception is transforming robotics and automotive systems by combining cameras, lidar, radar, event-based vision, and other sensing technologies through AI-driven sensor fusion. These advances enhance environmental perception, localization, and real-time decision-making. This Frost Radar™ evaluates 11 companies shaping the multimodal pe...

This research service aims to answer the question of which technology—802.11p or cellular—is best suited for V2X communication. It also features a detailed analysis of each technology and various suppliers in the market and assesses what key OEMs are offering. It focuses on key regions where V2X technology is being implemented. An overview of the v...

This Frost Radar examines advanced driver assistance systems (ADAS), ADAS AI, and next-stage autonomous-driving technologies as a fast-evolving domain reshaping mobility and safety. As automakers, Tier I suppliers, chipmakers, AI software developers, and autonomous mobility companies improve perception, prediction, planning, validation, and vehicle...

The edge AI accelerator market is scaling rapidly as industries demand low-latency, privacy-aware intelligence for autonomous vehicles, industrial automation, smart cameras, robotics, and other applications. Cloud-based inference faces more limits from bandwidth, latency, and data sovereignty concerns, creating a strong pull for on-device AI proces...

This Frost Radar™ benchmarks the leading companies in the AI-powered in-car assistant market. They are spearheading the development of advanced conversational, personalized, and context-aware in-vehicle experiences for original equipment manufacturers and Tier I suppliers. The analysis included a review of each company's AI assistant portfolio, res...

This study examines how automakers leverage voice AI and conversational AI to create personalized in-car experiences, focusing on OEM strategies, technology integration, and connected services.It profiles leading premium and mass-market automotive brands, analyzing their AI assistant strategies, technological capabilities, partnerships, and deploym...

09 Jul 2021  |  Global  |  Market Research

Global Automotive Virtual Reality Growth Opportunities

Premium Automakers Will Implement VR in Vehicles First; Operational, Functional, and Safety Related Constraints Will Challenge Adoption in the Future

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Virtual Reality (VR) is an advanced immersive technology used in industries, such as healthcare, gaming, smartphone, and manufacturing, for a wide range of use cases to enhance user productivity and to provide high-definition entertainment services. The automotive industry has been experimenting with VR in manufacturing facilities and dealer showro...

The next generation in-vehicle infotainment requires centralized, high-performance computing and dependent on enhanced mobile broadband for high-definition video, massive machine-type communications for multidevice connectivity, and ultrareliable and low-latency communications for real-time interactivity. Video streaming technology for the in-cabin...