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Generative AI (Gen AI) continues to create an impact across industries including automotive. In the next decade, Gen AI is expected to significantly influence automotive value chains, increase efficiency, productivity, and reduce wastes. In the supply chain, it will be used to optimize inventory and demand forecasting while in product development i...

US President Donald Trump imposed a 25% tariff on imports of passenger vehicles, light trucks, and certain automotive parts (engines, transmissions, powertrain parts, and electrical components, among them) on March 26, 2025. He also announced a more comprehensive set of “reciprocal tariffs,” starting at 10% on almost all goods from most countries.S...

The United States has levied 25% tariffs on imports from Mexico and Canada—2 markets closely connected to the US auto market. Most brands in the United States depend on Mexico and Canada for sourcing and production. Coupled with retaliatory tariffs, near-term impacts to North American volumes and inflation can be sizable. Firms should prioritize re...

This report examines the cascading impact of the 2026 US–Iran War on the global automotive industry, spanning supply chain disruptions, commodity price shocks, production forecasts, and shifting consumer demand across major markets. The conflict, which began in late February 2026, triggered the closure of the Strait of Hormuz—a chokepoint handling ...

The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to Air Taxi, Electric Vehicles, Autonomous Mobility, Radar and Diesel Engines. Some of the innovations profiled include Autonomous Electric Air Taxi for Urban Air Mobility, Advanced 3D Mapping and Object Detection System for Autonomous Vehicles, Intelligent Operating Sys...

As wearables technology becomes more ubiquitous, it allows for new avenues of consumer interaction and data collection. As the world becomes increasingly connected, consumers will demand that their vehicles be connected with their wearables technology, which will open up various opportunities for automotive-related applications that will be enabled...

Global light vehicle demand remained resilient in 2025, supported by the recovery of major automotive markets, strong APAC momentum, and the continued consumer shift toward electrified and utility-focused vehicles. This report evaluates how the global automotive industry is entering 2026 amid geopolitical instability, tariff realignment, weakening ...

09 Jul 2021  |  Global  |  Market Research

Global Automotive Virtual Reality Growth Opportunities

Premium Automakers Will Implement VR in Vehicles First; Operational, Functional, and Safety Related Constraints Will Challenge Adoption in the Future

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Virtual Reality (VR) is an advanced immersive technology used in industries, such as healthcare, gaming, smartphone, and manufacturing, for a wide range of use cases to enhance user productivity and to provide high-definition entertainment services. The automotive industry has been experimenting with VR in manufacturing facilities and dealer showro...

Video telematics solutions are poised to become the norm amongst enterprise fleets in the initial phase, owing to reduced vehicle claims, efficient driver exoneration, and higher realized return on investment. Medium and heavy-duty commercial vehicles for long-haul vehicle operations are primarily poised to be early adopters of video telematics, gi...