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The world is in a massive transformation phase, where digital solutions are being introduced in most of the key markets. The automotive industry is part of this transformation, launching new products, technologies, services, and interfaces. Automakers are no longer hardware makers, but evolving into technology companies. This new scenario is pushin...

India’s automotive HMI system market is experiencing a technological shift as more original equipment manufacturers (OEMs) introduce advanced infotainment systems with every new model launched. The growing demand for comfort, convenience, safety, and security has boosted the market for cars with advanced HMI features, more connected technologies, a...

09 Jul 2021  |  Global  |  Market Research

Global Automotive Virtual Reality Growth Opportunities

Premium Automakers Will Implement VR in Vehicles First; Operational, Functional, and Safety Related Constraints Will Challenge Adoption in the Future

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Virtual Reality (VR) is an advanced immersive technology used in industries, such as healthcare, gaming, smartphone, and manufacturing, for a wide range of use cases to enhance user productivity and to provide high-definition entertainment services. The automotive industry has been experimenting with VR in manufacturing facilities and dealer showro...