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08 Nov 2019 | North America | Market Research
Strategic Profiling of PSA in the Automotive Aftermarket, 2019
Investments in Aftersales Networks are Aimed at the Ambitious Plan of Reducing Warranty Costs by 50% and Servicing Multi-brand Vehicles
In 2013-14, PSA ended its joint venture with General Motors. Thereafter, the aim was to improve operating margins and revenue by 2015-16, and PSA was 'Back in the Race'. It achieved margins above and beyond the targets it had set for itself and chalked out a strategy for the next 6 years called 'Push to Pass'. Push to Pass’ goal was to ride the w...
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