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Automotive industry is rapidly evolving in terms of technology as well as tackling environmental issues. Electric vehicles (EVs) have been introduced as a clean energy initiative due to low or zero emissions and have come a long way to become an integral part of OEMs’ business strategies. Automakers are creating separate EV business units to be p...

This strategic analysis offers an overview of BYD, primarily focusing on China Mainland and the countries to which it exports. BYD was a battery company before it joined the automotive manufacturing industry. With its rich background in batteries, it is the first EV OEM with a vertically integrated value chain and leader in the global EV market. ...