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The global vehicle rental market is undergoing a period of accelerated transition as mobility demand patterns shift across business travel, leisure, the gig economy, and last-mile logistics. In a market marked by fluctuating travel volumes, high vehicle acquisition costs, and evolving customer expectations, rental companies are repositioning themse...

Customers changing preferences have spurred the transition from vehicle ownership to usership. For older generations, owning a vehicle was a status symbol, but today s younger generations prioritize usership over ownership and the associated hassles (i.e., various costs and responsibilities). Leasing and rental services have evolved, but essential...