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Driven by accelerating content volumes, generative and agentic AI, governance requirements, and increasingly complex content supply chains, digital asset management platforms are expanding beyond storage and search to support content intelligence, workflow automation, rights management, omnichannel activation, and AI-enabled execution. Enterprises ...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

North America’s employers are facing a double-edged sword. The strengthening economy is generating new business that is prompting many of them to hire more workers. But as the economy and businesses grow, so too may labor costs as a result of stiffer competition for quality staff. And what of productivity? Consequently, employers are looking to r...

Organizations are drowning in a sea of rich media—4K video, generative artificial intelligence images, 3D models, augmented reality/virtual reality objects, and ever-growing libraries of brand assets. Without a modern content backbone, marketing and product teams spend a lot of time simply searching for, recreating, or reformatting files, while cus...

This study examines the evolution of collaborative work management (CWM) into adaptive work orchestration, reflecting a broader shift from visibility-centric coordination to execution-driven enterprise platforms. As organizations operate in increasingly volatile, interconnected environments, traditional models built on static planning and human-onl...

The Frost Radar™ for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app develope...

This Frost Radar™ benchmarks leading digital experience platform (DXP) vendors as the platforms consolidate from fragmented experience stacks into unified orchestration layers that integrate content management, customer data, agentic AI, and multichannel delivery in a single operating environment. Governance has emerged as a primary competitive dif...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models...