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Location-based entertainment (LBE) refers to immersive video installations that leverage technology and a shared environment to create engaging experiences not typically achievable in homes. Immersive video LBE uses high-resolution, wide field of view domed and wall displays, and/or virtual reality (VR), augmented reality (AR), mixed reality (MR), ...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

06 Sep 2016  |  Asia Pacific  |  Market Research

Asia-Pacific Distributed Denial of Service (DDoS) Solutions Market

Rise of Volumetric, Sophisticated, and Ransom DDoS Attacks Toward Organizations Driving the Market

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Growth momentum in the Asia-Pacific Distributed Denial of Services (DDoS) solutions market remained strong in 2015, registering a robust growth of 34.4% on a YoY basis. A total revenue of $266.6 million was generated by on-premise and cloud-based solutions together. As DDoS attacks continued to escalate in 2015 with new motivation, tactics, and vec...

09 Sep 2016  |  Asia Pacific  |  Market Research

Asia-Pacific Web Application Firewall Solutions Market

Rising Demand for Cloud-based WAF Solutions

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There was robust development in the Asia-Pacific (APAC) Web application firewall (WAF) solutions market in 2015, with a 20.9% year-on-year (YoY) growth rate. The cloud-based WAF solutions segment grew strongly in most APAC countries, with an average YoY growth rate of 45.3%. As the market became more competitive with the entry of new on-premise sol...

Database-as-a-Service (DBaaS) is a cloud-based approach to the management and storage of data. By placing the database software and associated management functions in the cloud, DBaaS enables databases to scale elastically on-demand. It also removes the management of the database software—such as updates, patches, or security measures—from the ente...

This study focuses on giving an in-depth overview of the profiled cities, according to the development of initiatives aligned to the 8 Smart City parameters. These parameters include: • Smart Government • Smart Citizens • Smart Energy • Smart Mobility • Smart Healthcare • Smart Infrastructure • Smart Buildings • Smart Technology Leading factors dr...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

The digital signage industry faces a fundamental challenge: transforming from passive displays into intelligent systems that deliver measurable business value while overcoming implementation barriers. This also presents a significant opportunity as organizations demand solutions that combine advanced functionality with operational simplicity.Succes...

The Frost Radar™ for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app develope...