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After two consecutive years of economic contraction in 2019 and 2020, Latin America achieved a ~7% real GDP growth in 2021. Some of the larger Latin American nations are emerging market growth leaders across the globe, and the region is known for its commodity exports, robust trade, and cost-effective labor. Amidst shifting socio-economic trends po...

The Latin American automotive industry continues to grow, despite COVID-19, scarcity of resources and auto parts, the Russo-Ukrainian War, inflation, and exchange rates affecting vehicles’ availability and prices. With 4.4 million units sold and a slow recovery from the pandemic, Latin American automotive expanded by 2.7% in 2022. Ecuador showed...

This market insight presents an analysis of the current status of omnichannel strategy adoptions in Brazil, as well as selected successful business cases. It also provides a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market dri...

2020 was a disruptive year for the entire world and for the CX & CC landscape. The COVID-19 pandemic has pushed every contact center in the region to embrace the work-at-home-agent (WAHA) modality and move their employees out of their offices to their homes (65.3% of the outsourced agents in CALA were working remotely by the end of May 2020). Due t...

The infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) market is experiencing rapid growth in Latin America. As in the rest of the world, cloud infrastructure and platforms form the foundation for digital economies. Over the past decade, they have driven technological modernization, from the migration of applications and data to th...

Cloud has become an established component of enterprise technology strategy in Latin America, but adoption has not necessarily reduced complexity. Many organizations now operate fragmented environments: public cloud, private cloud, on-premises infrastructure, legacy applications, SaaS platforms, and multiple data architectures. As a result, the st...

The market for CX management is anticipated to grow during the forecast period, mainly due to the rising awareness that CX is a powerful tool for gaining a competitive edge and companies' growing desire to outsource their CX operations.The advent of generative AI (Gen AI) technology has the potential to upend this sector. This technology can signif...

Brazil remains the most important data center colocation market in Latin America, but hyperscalers are making massive investments in the region as they expand their cloud regions into Chile, Colombia, and Mexico. Data center colocation service providers are aligning their data center designs and services to build value propositions centered on envi...

This study provides the data collected through an online survey of 468 IT and telecom decision-makers across several customer size segments and diverse industries in Latin America. The survey was conducted during November and December of 2020. Respondents were qualified as follows: • IT/telecom decision-maker in organizations with 10+ emplo...