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The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

The global pharmaceutical market is projected to reach approximately $1.72 trillion in 2026, with large molecules driving most incremental growth while small molecules remain the sector’s cash flow base. The current growth cycle concentrates on cardiometabolic and oncology, led by GLP-1 platforms and antibody–drug conjugates (ADCs). Competitive adv...

16 Apr 2019  |  Global  |  Megatrends

The Top Trends, 2019

The Year of 5G, Autonomy, and the Edge

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This report looks at global trends set to make an impact in 2019. Every year Frost & Sullivan's Visionary Innovation Team of futurists, consultants, and analysts scans the short-term horizon and looks across industries to identify areas of disruption in the new year. This year, the power of technology and technology companies has emerged as a key t...

The Greater China NAMA solution market was dominated by China, followed by Hong Kong and Taiwan and on-premises NAMA solution remained the preferred deployment option in the region. Evolving profit-driven targeted attacks and rapidly transforming advanced threats in the region drive the need to look into stronger detection and protection capabiliti...

India is continuing on its journey of digital transformation with the rapid adoption of cloud, eGovernance initiatives and digital wallets. With increased use of digital platforms, enterprises are prone to higher incidents of cyber related risks. Indian businesses are increasingly adopting cybersecurity measures to curb these threats; however, a lo...

Awareness of NAMA solutions has increased significantly in South Korea due to the rise of highly sophisticated and combined attacks that employ several hacking techniques. BFSI and government were the key verticals under attack; hence, NAMA adoption was mainly seen in these two verticals. In addition, SMBs have also witnessed some attacks, due to w...

In 2017, the Indian MSS market recorded a growth of 27.9% on a YoY basis. The MSS market witnessed a growth in the uptake of services because of the increased digitization and the expanding landscape of advanced threats. The Indian Government continued to focus on the move toward ‘Digital India’ and emphasized on the rising need to make the digit...

Across the global PPE market, acquiring new customers by expanding geographically has been driving consolidation activities and addressing customers’ preference for procuring all of their PPE from one supplier. This trend has propelled PPE manufacturers and distributors to pursue acquisitions, widen their portfolios, offer complementary training an...

Mega trucks are seen as a solution to growing problems faced due to road congestion and emissions by reducing the need for more conventional sized trucks on the road. They also lower cost per ton for fleets along with addressing growing freight demand. However, significant obstacles lay ahead of implementation of mega trucks with serious questions ...