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ASEAN was the second fastest growing NAMA market in 2017. The increasing number of high-profile attacks and data breaches over the year across verticals, such as government entities, banking and finance, education, critical infrastructure, healthcare was the key driving force in 2017. The outbreak of Wannacry and Petya ransomware attacks in 2017 wh...

The overall Japanese NAMA solutions market is expected to witness a strong CAGR to become the largest revenue contributor in the overall APAC region during the forecast period. Cloud based NAMA solution is expected to witness much higher CAGR than on-premises solution during the forecast period. Japanese enterprises are showing a growing preference...

Enterprises in the ANZ region are increasingly adopting the NAMA solution to counter the rising threat of advanced malware. The increased provisioning of cloud-based NAMA services by vendors was another key growth contributor; in particular, a large number of SMBs in the ANZ region were attracted to the agility and affordability offered by such ser...

An analysis of the Asia Pacific signal generator and arbitrary waveform generator market is provided in this Research service/study. This market covers three segments including radio frequency signal generators (RF SGs), microwave signal generators (MW SGs) and arbitrary waveform generators (AWGs). The key drivers in the Asian Pacific market are th...

An analysis of the signal generator and arbitrary waveform generator market in emerging regions is provided in this research service/study. This market covers three segments including radio frequency signal generators (RF SGs), microwave signal generators (MW SGs) and arbitrary waveform generators (AWGs). Military aerospace and defense activities a...

South Korean DDoS solution market witnessed a growth of 12.1% on a YoY basis and reached $28.7 million of vendor revenue in 2016. The rise of DDoS attacks in South Korea has helped to raise awareness among many businesses. Many vendors and service providers announced that South Korea was among the top 10 source countries of DDoS attacks. Though the...

The study focusses on the Malaysian e-commerce market. It covers the evolution of the market in Malaysia and the market size, and breaks it into key product categories. It discusses the e-commerce business by fixed and mobile networks, including key driving factors. It provides an analysis on smartphone penetration, Internet user penetration, omni ...

This research discusses the fiber optic test equipment market in Southeast Asia. The market is currently at a growth stage. Government directives to increase national broadband applications are among of the main drivers of this market. The research provides a forecast and analysis of the key fiber optic product segments, end-user verticals, countri...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...