Search results for: 'platform strategic'

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

28 Feb 2020  |  North America  |  Market Research

Global Automotive Data Management and Cloud Platform Strategies, 2019

Prioritising Critical Datasets from Non-critical Ones Will Determine Cloud-related Partnerships for OEMs by 2025

Infographics

×

The aim of this research study is to give an overview of automotive cloud platforms and the key cloud applications adopted in the automotive market. The study focuses on the different cloud platform strategies adopted by original equipment manufacturers (OEMs), key business models used, key cloud vendors, and their core features. Frost & Sullivan b...

TRATON SE, erstwhile Volkswagen Truck & Bus, is on the transformational road from being a commercial truck and bus manufacturer to a mobility services provider. With the group’s MAN brand operating on wafer thin margins while Swedish heavy-truck and bus brand Scania enjoys double digit profit and growth, the group has laid a target of 9% profit mar...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

As businesses emerged from the COVID-19 pandemic operating environment, found themselves dealing with the Great Resignation as well as an economic downturn and potential recession. That has caused them to reassess spending and force business units to do more with less. Low-code development platforms, a technology that was just gaining popularity at...

AI-driven demand, rising power density, and constrained grid access are exposing the limits of traditional critical power strategies. Peak-based design, component-level reliability, and reactive service models are no longer sufficient in an environment defined by volatility, complexity, and zero tolerance for downtime.Growth is increasingly determi...

This guide equips business buyers with a strategic, practical framework for selecting a digital asset management (DAM) platform. As organizations produce and deploy more rich media content than ever, a DAM system has become mission-critical for managing these assets and accelerating marketing operations. It’s not just about storing files—a well-imp...

The digital signage platforms market is entering a more consequential stage of development in which the central challenge is no longer whether organizations can deploy screens, but whether they can manage those screens as secure, intelligent, and measurable digital infrastructure across varied physical environments at scale. Digital signage now spa...

This Frost Radar provides a perspective on trends and an assessment of 12 growth and innovation leaders in the industrial extended reality (XR) platforms industry. It analyzes vendors offering immersive XR solutions for applications of augmented reality, mixed reality, and virtual reality technologies. Industrial XR platform vendors are those ...