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Changing dynamics of the Indian commercial vehicle (CV) industry, better and newer products, entry of global players and implementation of emission norms and other regulations over the past few years have made India the 5th biggest CV market in the world. With India being the fastest-growing major economy in the world, the CV industry is expected t...

The Room Air Conditioners (RAC) Market in India, 2017 provides an outlook of the RAC industry, emerging trends in usage of technology, key regional trends and factors driving the market. The Indian economy is currently witnessing an upswing due to increased economic activities; rising household incomes and therefore enhanced purchasing power have m...

Almost all the businesses are gowing customer-centric and are building strategies revolving around their customers’ preferences. Companies that have failed to observe the trend have either ceased to exist or are witnessing a decline in growth. Organizations want to know what their customers think about their brands and want to understand the underl...