Search results for: 'Social Commerce Market'

New retail business models have emerged, and one crop is online-only businesses that sell exclusively through social media channels. Almost all social media platforms today offer retail functionalities that facilitate the electronic commerce (eCommerce) of goods and services. This online sales model is mainly driven by social influences and interac...

Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence. Social media analytics can be predi...

This series of trend opportunity profiles discusses major shifts in family structures, gender communities, and generational consumption behavior impacting economic and social dimensions. The evolution of mentalities in the family structure is shaping the societal acceptance of childless adults prioritizing care-free living; conscious uncoupling ...

This edition of Trend Opportunity Profiles features trend advancements in Social and economic dimensions. The study examines the following trends: • Reskilling, • Food security • Revenge tourism • The “permacrisis” shaping consumer demand • The shifting social status of women • Content creator marketplaces • The pensioner boom Trend O...

25 Sep 2025  |  Global  |  Megatrends

Trend Opportunity Profile Series—Social Trends (3rd Edition)

Transformative Megatrends Enabling Growth and Innovation till 2030

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This series of trend opportunity profiles discusses upcoming trends reflecting major shifts in consumption patterns due to changing geopolitical dynamics and new generations impacting economic and social dimensions.This study highlights the social impact of evolving geopolitics through changing immigration stance across various regions, shifts in p...

13 Jun 2022  |  Global  |  Market Research

Global Social Video Growth Opportunities

A Rising Force in Social Media Catalyzes Platforms to Rethink Monetization Strategies

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Social videos are short recordings (between 15 seconds and 3 minutes) designed specifically for social media platforms. Social videos primarily serve to drive viewer engagement through interactions such as comments, reactions, likes, or dislikes. Individual users and businesses can create social videos. These videos are frequently only suitable for...

In 2020, 59% of customers preferred to shop online. Customers emerging from the COVID-19 pandemic expect seamless digital shopping experiences and direct interaction with brands. In fact, customers are more willing to switch to brands that offer complete transparency and accountability. In the post-pandemic retail era defined by ease of access a...

14 Jun 2022  |  Global  |  Megatrends

Global Frictionless Commerce Growth Opportunities

Enhancing Customer Experience through the Convergence of Physical and Digital Retail

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The retail industry is undergoing a transformational shift wherein physical and digital customer experiences are converging. Retailers want to leverage digital tools that will help them derive contextual, behavioral, and location-based information to create unique and engaging customer experiences. Digitalized eCommerce platforms will enable fricti...

Rather than just merely tracking goods in transit, the logistics software management platform provides advanced data analytics solutions to identify key variances and to take actions before incurring costs to companies. Multiple product handling particularly when handling fast-moving consumer goods (FMCG) needs continuous improvement delivery and w...