Commercial and Industrial Customers in the US Deregulated Electricity Market

Commercial and Industrial Customers in the US Deregulated Electricity Market

An in-depth look at Customer Choice for Energy Service and Electricity Consumption Patterns

RELEASE DATE
26-May-2014
REGION
Global
Research Code: NE1F-01-00-00-00
SKU: EG00178-GL-MR_00673

$2,450.00

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SKU
EG00178-GL-MR_00673

$2,450.00

$1,837.50 save 25 %

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Description

Of the 24 states in the U.S. having deregulated markets for energy, 14 are fully deregulated in both electricity and gas with liberty to purchase from the best-price bidder while continuing to get electricity delivered using the distribution lines of the local utility. Between October and November 2013 Frost & Sullivan conducted a customer survey of 250 commercial & industrial medium and large companies to determine customer perception and purchase criteria for electricity and energy service management.Evaluating 6 of the 14 fully deregulated states, mainly, Illinois, Ohio, Pennsylvania, New Jersey, Maryland, and Connecticut found respondents of manufacturing, data centers, hospitals, small franchisees, and education end user profiles spelling out customer requirements to suppliers of choice in a market dictated by low customer loyalty, high price competition, and low market entry barriers. While these conditions were revealing of fractioned market, it demonstrates why price cuts cannot be the only method for customer retention and loyalty in the C&I market for electricity, and that customer apathy on the subject of electricity might just be explained by their ignorance of the difference between a Distribution Utility and a Competitive Retailer when choosing a supplier and not by generalising it a phenomenon observable in different ways throughout the market.

Table of Contents

Research Background

Research Objectives

Method Details

Method Details (continued)

Top Three Take Away Points

Summary of Findings

Summary of Findings (continued)

Summary of Findings (continued)

Summary of Findings (continued)

Conclusions and Implications

Conclusions and Implications (continued)

Conclusions and Implications (continued)

Vertical Market Summary

Small Franchise

Manufacturing

Education

Data Centers

Hospitals

Primary Utility

Choice of Supplier

Contract Type

Contract Timeframe

Number of Suppliers

Monthly Power Consumption in MWh

Monthly Power Consumption in Dollars

Electricity Bill

Percentage of Total Monthly Cost

Onsite Power

Plans to Switch

Customer Quotes on Why they Plan to Stay with Existing Vendor

Current Perceptions

Financial Impact if the Power Goes Out

Satisfaction Level with Current Electricity Supplier

Purchase Criteria

Renewable Power

Savings through Energy Efficiency and Savings Programs

Decision Maker for Selecting Energy Service

Supply Management

Energy Efficiency and Energy Management

Facility Optimization

Distributed Generation

Demand Response

Awareness for Incentives

Top Providers for Energy Services

Legal Disclaimer

Customer Quotes on Why They Plan to Stay with Existing Vendor

Customer Quotes on Why They Plans to Stay with Existing Vendor (continued)

Customer Quotes on Why They Plans to Stay with Existing Vendor (continued)

Customer Quotes on Why They Plans to Stay with Existing Vendor (continued)

Quotes on Energy Management Services

Quotes on Outsourcing Energy Management Service

Keynotes

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Of the 24 states in the U.S. having deregulated markets for energy, 14 are fully deregulated in both electricity and gas with liberty to purchase from the best-price bidder while continuing to get electricity delivered using the distribution lines of the local utility. Between October and November 2013 Frost & Sullivan conducted a customer survey of 250 commercial & industrial medium and large companies to determine customer perception and purchase criteria for electricity and energy service management.Evaluating 6 of the 14 fully deregulated states, mainly, Illinois, Ohio, Pennsylvania, New Jersey, Maryland, and Connecticut found respondents of manufacturing, data centers, hospitals, small franchisees, and education end user profiles spelling out customer requirements to suppliers of choice in a market dictated by low customer loyalty, high price competition, and low market entry barriers. While these conditions were revealing of fractioned market, it demonstrates why price cuts cannot be the only method for customer retention and loyalty in the C&I market for electricity, and that customer apathy on the subject of electricity might just be explained by their ignorance of the difference between a Distribution Utility and a Competitive Retailer when choosing a supplier and not by generalising it a phenomenon observable in different ways throughout the market.
More Information
No Index No
Podcast No
Author Farah Saeed
Industries Energy
WIP Number NE1F-01-00-00-00
Is Prebook No