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With the growing market for electronics and increasing complexities of the appliances it is necessary to build the skilled workforce. Majority of the servicing of consumer appliances is done mostly by the unorganized segment creating the need to move them to organized arena. Manpower deficit, outdated curriculum coupled with high attrition and lack of soft skills in engineers impacts the dynamics of the electronics and appliances service industry The scope of this research includes after sales services in the consumer electronics and appliances (CEA) industry The fiscal year runs from April to March Geographic coverage: India Study period: FY 2016-FY 2021 Base year: FY 2016 Forecast period: FY 2017-FY 2021. Consumer Appliances coverage include Microwave Ovens, Mixer Grinders, Blenders, Toasters, Electric Kettles, Electric Rice Cookers, Oven Toaster Grill, Juicer/Extractor, Food Processor, Roti Maker, Coffee Makers, Induction Cooktop, Sandwich Makers, Others. Consumer Electronics coverage includes Mobile Phones, Televisions, Refrigerators, Washing Machines, Set Top Boxes, Digital Cameras, Air Conditioners, AV Players, Camcorders, Water Purifiers, Air Coolers.Consumer Electronics and Appliances Market is witnessing robust growth which will drive the need for manpower in after sales service. Higher rate of urbanization will have a ripple effect on the purchase and service requirements of consumer goods. A customer centric service support, which provides maximum comfort along with quick resolution, is one of the most important criteria for making a purchase.Consumer Electronics and Appliances companies should focus on identifying needs by different customer segments and ensure effectiveness of customer engagement models
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