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This report provides a concise graphic snapshot of the changing face of the products and services which comprise the Customer Relationship Management market for U.S. pharmaceutical organizations from 2004-2007. It includes a breakdown of sub-markets, including SFA software, marketing/back office analytics software, and call center services. Each sub-market is analyzed with respect to commercial market size, market shares of top players, growth forecasts for commercial products, and customer demand. The report also includes the Frost & Sullivan awards for performance in three key areas in the CRM industry.
Report Description and Segmentation
- Title Slide
- Disclaimer
- Analyst Certification
- Report Scope and Methodology
- Market Segmentation
- Definition of Segments
- Table of Contents
Market Analysis
- Drivers Creating the Market
- Challenges to the Vendor Community and Strategies
- Efficacy of Current CRM Programs in the U.S.
- Rep Ratio per Physician
- SFA Product Sales vs. Reps
- The CRM "Information Framework"
- New Business in 2004
- The Modern Value Chain
- Up and Coming CRM Sub-Markets
- The Rise of Sample Management
- Banging Heads: eDetail vs Field Force
- eDetail: Growing Acceptance
- Current Fragmentation of eDetail Market
- Reps vs. Rx: The Declining Marginal Value
- Growing and Stagnating Markets in CRM
- Value Leakage: The Aggregation and Dissipation of Knowledge
- Current "Product Based" Architecture
- Ideal "Customer Based" Architecture
- CRM: The Deployment Model Challenge
- Buying Behaviors of CRM Clients
- Demand for Various Deployment Technologies
Sales Force Automation Applications Market
Marketing Applications Market
Analytics and Reporting Applications Market
Call Center and Support Services Market
Frost & Sullivan Awards
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| Deliverable Type | Market Research |
|---|---|
| No Index | Yes |
| Podcast | No |
| Industries | Healthcare |
| WIP Number | F094-01-00-00-00 |
| Is Prebook | No |
CRM Markets for the U.S. Pharmaceutical Industry
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