Description

Small midsized businesses (SMBs) become successful by addressing customers’ needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.

Table of Contents

Use and Design of CRM Applications

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Details

Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.

More Information

More Information
Deliverable Type	Market Research
No Index	No
Podcast	No
Author	Brendan Read
Industries	Information Technology
WIP Number	9857-00-60-00-00
Is Prebook	No

Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)

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IT00168-NA-MR_01162

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