Data Management PlatformsEssential Tools for Digital Advertising

Helping Deliver Successful Cross Channel Campaigns

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The Frost & Sullivan strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this insight lists the key considerations for organizations that want to partner with a DMP provider for their data management requirements.

Table of Contents

Data Management Platforms—Essential Tools for Digital AdvertisingLeveraging Consumer Data for Digital AdvertisingMarket Analysis




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