Description

The Frost & Sullivan strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this insight lists the key considerations for organizations that want to partner with a DMP provider for their data management requirements.

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Leveraging Consumer Data for Digital Advertising

Market Analysis

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Deliverable Type	Market Research
No Index	No
Podcast	No
Author	Vikrant Gandhi
Industries	Telecom
WIP Number	9838-00-92-00-00
Is Prebook	No

Data Management PlatformsEssential Tools for Digital Advertising

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