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Data Management PlatformsEssential Tools for Digital Advertising

Helping Deliver Successful Cross Channel Campaigns

INDUSTRY
Telecom

RELEASE DATE
13-Aug-2015
REGION
North America
DELIVERABLE TYPE
Market Research

RESEARCH CODE
9838-00-92-00-00
SKU
TE00104-NA-MR_01013
Yes
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Data Management PlatformsEssential Tools for Digital Advertising
Published on: 13-Aug-2015 | SKU: TE00104-NA-MR_01013

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Description

The Frost & Sullivan strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this insight lists the key considerations for organizations that want to partner with a DMP provider for their data management requirements.

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