Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

Construction Boom and Changing Policies are Driving Market Growth

RELEASE DATE
23-Mar-2017
REGION
Africa
Research Code: MBD5-01-00-00-00
SKU: CM01348-AF-MR_19818

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Description

The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market.

The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015.

Geographic scope: Kenya and Tanzania
Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings
Application scope: Residential
Study period: 2013 to 2020

Key questions answered include:
•     What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania?
•     What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments?
•     Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints?
•     Which are the key market participants and what is their market share?
•     What type of decorative paints and coatings will dominate the market in the forecast years?
•     Are the products/services offered today meeting customer needs or is additional development needed?

Key target audience:
•     Current market participants
•     Potential new entrants
•     Raw material imports
•     Potential investors
•     Financial institutions

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Research Scope

Introduction

Market Definitions

Market Trends

Product and Technology Trends

Market Segmentation

Market Engineering Measurements

Forecast Assumptions

Revenue Forecast

Volume Forecast

Per cent Revenue Forecast by Country

Revenue Forecast by Country

Per cent Volume Forecast by Country

Volume Forecast by Country

Per cent Revenue Forecast by Segment

Revenue Forecast by Segment

Market Share

Market Share Analysis

Competitive Environment

Competitive Factors and Assessment

Growth Opportunity 1—Sustainable Packaging

Growth Opportunity 2—Growing Middle Class

Growth Opportunity 3—Environmental Legislation

Growth Opportunity 4—Competitive Pricing

Growth Opportunity 5—Construction Boom

Strategic Imperatives for Success and Growth

Kenya Key Findings

Revenue Forecast

Volume Forecast

Per cent Revenue Forecast by Segment

Revenue Forecast by Segment

Market Share

Market Share Analysis

Competitive Environment

Competitive Factors and Assessment

Water-based Decorative Paints and Coatings Segment Key Findings

Market Engineering Measurements

Revenue Forecast

Volume Forecast

Solvent-based Decorative Paints and Coatings Segment Key Findings

Market Engineering Measurements

Revenue Forecast

Volume Forecast

Tanzania Key Findings

Revenue Forecast

Volume Forecast

Per cent Revenue Forecast by Segment

Revenue Forecast by Segment

Revenue Forecast Discussion by Segment

Market Share

Market Share Analysis

Competitive Environment

Competitive Factors and Assessment

Water-based Decorative Paints and Coatings Segment Key Findings

Market Engineering Measurements

Revenue Forecast

Volume Forecast

Solvent-based Decorative Paints and Coatings Segment Key Findings

Market Engineering Measurements

Revenue Forecast

Volume Forecast

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Additional Sources of Information on the Paints and Coatings Market

List of Companies in “Others”

Abbreviations and Acronyms Used

List of Figures
  • 1. Total Decorative Paints and Coatings Market: Key Market Drivers, Kenya and Tanzania, 2016–2020
  • 2. Total Decorative Paints and Coatings Market: Control of Corruption Rating, Kenya and Tanzania, 2015
  • 3. Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015
  • 4. Total Decorative Paints and Coatings Market: Revenue Forecast by Country, Kenya and Tanzania, 2013–2020
  • 5. Total Decorative Paints and Coatings Market: Volume Forecast by Country, Kenya and Tanzania, 2013–2020
  • 6. Total Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya and Tanzania, 2013–2020
  • 7. Total Decorative Paints and Coatings Market: Company Market Share Analysis of Top 5 Participants, Kenya and Tanzania, 2015
  • 8. Total Decorative Paints and Coatings Market: Competitive Structure, Kenya and Tanzania, 2015
  • 9. Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya, 2013–2020
  • 10. Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Kenya, 2015
  • 11. Decorative Paints and Coatings Market: Competitive Structure, Kenya, 2015
  • 12. Decorative Paints and Coatings Market: Competitor Analysis, Kenya, 2015
  • 13. Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Kenya, 2015
  • 14. Solvent-based Decorative Paint and Coatings Segment: Market Engineering Measurements, Kenya, 2015
  • 15. Decorative Paints and Coatings Market: Revenue Forecast by Segment, Tanzania, 2013–2020
  • 16. Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Tanzania, 2015
  • 17. Decorative Paints and Coatings Market: Competitive Structure, Tanzania, 2015
  • 18. Decorative Paints and Coatings Market: Competitive Analysis, Tanzania, 2015
  • 19. Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015
  • 20. Solvent-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015
List of Charts
  • 1. Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015
  • 2. Total Decorative Paints and Coatings Market: Per cent Revenue by Segment,
  • 3. Kenya and Tanzania, 2015
  • 4. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya and Tanzania, 2020
  • 5. Total Decorative Paints and Coatings Market: Revenue Forecast, Kenya and Tanzania, 2013–2020
  • 6. Total Decorative Paints and Coatings Market: Per cent Revenue by Country, Kenya and Tanzania, 2015
  • 7. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Country, Kenya and Tanzania, 2020
  • 8. Total Decorative Paints and Coatings Market: Per cent Volume by Country, Kenya and Tanzania, 2015
  • 9. Total Decorative Paints and Coatings Market: Per cent Volume Forecast by Country, Kenya and Tanzania, 2020
  • 10. Total Decorative Paints and Coatings Market: Per cent Revenue by Market Segment, Kenya and Tanzania, 2015
  • 11. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya and Tanzania, 2015
  • 12. Total Decorative Paints and Coatings Market: Per cent Revenue by Participant, Kenya and Tanzania, 2015
  • 13. Total Decorative Paints and Coatings Market: Market Life Cycle Stage and Relative Market Value, Kenya and Tanzania, 2015
  • 14. Decorative Paints and Coatings Market: Revenue Forecast, Kenya, 2013–2020
  • 15. Decorative Paints and Coatings Market: Volume Forecast, Kenya, 2013–2020
  • 16. Decorative Paints and Coatings Market: Per cent Revenue by Market Segment, Kenya, 2015
  • 17. Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya, 2020
  • 18. Decorative Paints and Coatings Market: Per cent Revenue by Participant, Kenya, 2015
  • 19. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Kenya, 2015
  • 20. Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013–2020
  • 21. Water-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013–2020
  • 22. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Kenya, 2015
  • 23. Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013–2020
  • 24. Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013–2020
  • 25. Decorative Paints and Coatings Market: Revenue Forecast, Tanzania, 2013–2020
  • 26. Decorative Paints and Coatings Market: Volume Forecast, Tanzania, 2013–2020
  • 27. Decorative Paints and Coatings Market: Per cent Revenue by Segment, Tanzania, 2015
  • 28. Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Tanzania, 2020
  • 29. Decorative Paints and Coatings Market: Per cent Revenue by Participant, Tanzania, 2015
  • 30. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Tanzania, 2015
  • 31. Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013–2020
  • 32. Water-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013–2020
  • 33. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Tanzania, 2015
  • 34. Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013–2020
  • 35. Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013–2020
Related Research
The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market. The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015. Geographic scope: Kenya and Tanzania Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings Application scope: Residential Study period: 2013 to 2020 Key questions answered include: • What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania? • What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments? • Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints? • Which are the key market participants and what is their market share? • What type of decorative paints and coa
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Research Scope~ || Introduction~ || Market Definitions~ || Market Trends~ || Product and Technology Trends~ || Market Segmentation~ | Drivers and Restraints—Total Decorative Paints and Coatings Market~ || Market Drivers~ || Market Restraints~ | Forecasts and Trends—Total Decorative Paints and Coatings Market~ || Market Engineering Measurements~ || Forecast Assumptions~ || Revenue Forecast~ || Volume Forecast~ || Per cent Revenue Forecast by Country~ || Revenue Forecast by Country~ || Per cent Volume Forecast by Country~ || Volume Forecast by Country~ || Per cent Revenue Forecast by Segment~ || Revenue Forecast by Segment~ | Market Share and Competitive Analysis— Total Decorative Paints and Coatings Market~ || Market Share~ || Market Share Analysis~ || Competitive Environment~ || Competitive Factors and Assessment~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Sustainable Packaging~ || Growth Opportunity 2—Growing Middle Class~ || Growth Opportunity 3—Environmental Legislation~ || Growth Opportunity 4—Competitive Pricing~ || Growth Opportunity 5—Construction Boom~ || Strategic Imperatives for Success and Growth~ | Kenya Market Analysis~ || Kenya Key Findings~ || Revenue Forecast~ || Volume Forecast~ || Per cent Revenue Forecast by Segment~ || Revenue Forecast by Segment~ || Market Share~ || Market Share Analysis~ || Competitive Environment~ || Competitive Factors and Assessment~ | Kenya Water-based Decorative Paints and Coatings Segment Analysis~ || Water-based Decorative Paints and Coatings Segment Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ || Volume Forecast~ | Kenya Solvent-Based Decorative Paints and Coatings Segment Analysis~ || Solvent-based Decorative Paints and Coatings Segment Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ || Volume Forecast~ | Tanzania Market Analysis~ || Tanzania Key Findings~ || Revenue Forecast~ || Volume Forecast~ || Per cent Revenue Forecast by Segment~ || Revenue Forecast by Segment~ || Revenue Forecast Discussion by Segment~ || Market Share~ || Market Share Analysis~ || Competitive Environment~ || Competitive Factors and Assessment~ | Tanzania Water-based Decorative Paints and Coatings Segment Analysis~ || Water-based Decorative Paints and Coatings Segment Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ || Volume Forecast~ | Tanzania Solvent-based Decorative Paints and Coatings Segment Analysis~ || Solvent-based Decorative Paints and Coatings Segment Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ || Volume Forecast~ | The Last Word~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Additional Sources of Information on the Paints and Coatings Market~ || List of Companies in “Others”~ || Abbreviations and Acronyms Used~
List of Charts and Figures 1. Total Decorative Paints and Coatings Market: Key Market Drivers, Kenya and Tanzania, 2016–2020~ 2. Total Decorative Paints and Coatings Market: Control of Corruption Rating, Kenya and Tanzania, 2015~ 3. Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015~ 4. Total Decorative Paints and Coatings Market: Revenue Forecast by Country, Kenya and Tanzania, 2013–2020~ 5. Total Decorative Paints and Coatings Market: Volume Forecast by Country, Kenya and Tanzania, 2013–2020~ 6. Total Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya and Tanzania, 2013–2020~ 7. Total Decorative Paints and Coatings Market: Company Market Share Analysis of Top 5 Participants, Kenya and Tanzania, 2015~ 8. Total Decorative Paints and Coatings Market: Competitive Structure, Kenya and Tanzania, 2015~ 9. Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya, 2013–2020~ 10. Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Kenya, 2015~ 11. Decorative Paints and Coatings Market: Competitive Structure, Kenya, 2015~ 12. Decorative Paints and Coatings Market: Competitor Analysis, Kenya, 2015~ 13. Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Kenya, 2015~ 14. Solvent-based Decorative Paint and Coatings Segment: Market Engineering Measurements, Kenya, 2015 ~ 15. Decorative Paints and Coatings Market: Revenue Forecast by Segment, Tanzania, 2013–2020~ 16. Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Tanzania, 2015~ 17. Decorative Paints and Coatings Market: Competitive Structure, Tanzania, 2015~ 18. Decorative Paints and Coatings Market: Competitive Analysis, Tanzania, 2015~ 19. Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015 ~ 20. Solvent-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015 ~| 1. Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015~ 2. Total Decorative Paints and Coatings Market: Per cent Revenue by Segment,~ 3. Kenya and Tanzania, 2015~ 4. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya and Tanzania, 2020~ 5. Total Decorative Paints and Coatings Market: Revenue Forecast, Kenya and Tanzania, 2013–2020~ 6. Total Decorative Paints and Coatings Market: Per cent Revenue by Country, Kenya and Tanzania, 2015~ 7. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Country, Kenya and Tanzania, 2020~ 8. Total Decorative Paints and Coatings Market: Per cent Volume by Country, Kenya and Tanzania, 2015~ 9. Total Decorative Paints and Coatings Market: Per cent Volume Forecast by Country, Kenya and Tanzania, 2020~ 10. Total Decorative Paints and Coatings Market: Per cent Revenue by Market Segment, Kenya and Tanzania, 2015~ 11. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya and Tanzania, 2015~ 12. Total Decorative Paints and Coatings Market: Per cent Revenue by Participant, Kenya and Tanzania, 2015~ 13. Total Decorative Paints and Coatings Market: Market Life Cycle Stage and Relative Market Value, Kenya and Tanzania, 2015~ 14. Decorative Paints and Coatings Market: Revenue Forecast, Kenya, 2013–2020~ 15. Decorative Paints and Coatings Market: Volume Forecast, Kenya, 2013–2020~ 16. Decorative Paints and Coatings Market: Per cent Revenue by Market Segment, Kenya, 2015~ 17. Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya, 2020~ 18. Decorative Paints and Coatings Market: Per cent Revenue by Participant, Kenya, 2015~ 19. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Kenya, 2015~ 20. Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013–2020~ 21. Water-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013–2020~ 22. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Kenya, 2015~ 23. Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013–2020~ 24. Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013–2020~ 25. Decorative Paints and Coatings Market: Revenue Forecast, Tanzania, 2013–2020~ 26. Decorative Paints and Coatings Market: Volume Forecast, Tanzania, 2013–2020~ 27. Decorative Paints and Coatings Market: Per cent Revenue by Segment, Tanzania, 2015~ 28. Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Tanzania, 2020~ 29. Decorative Paints and Coatings Market: Per cent Revenue by Participant, Tanzania, 2015~ 30. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Tanzania, 2015~ 31. Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013–2020~ 32. Water-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013–2020~ 33. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Tanzania, 2015~ 34. Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013–2020~ 35. Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013–2020~
Author Carolyn Krynauw
Industries Chemicals and Materials
WIP Number MBD5-01-00-00-00
Is Prebook No