Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

Construction Boom and Changing Policies are Driving Market Growth

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The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market.

The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015.

Geographic scope: Kenya and Tanzania
Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings
Application scope: Residential
Study period: 2013 to 2020

Key questions answered include:
•     What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania?
•     What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments?
•     Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints?
•     Which are the key market participants and what is their market share?
•     What type of decorative paints and coatings will dominate the market in the forecast years?
•     Are the products/services offered today meeting customer needs or is additional development needed?

Key target audience:
•     Current market participants
•     Potential new entrants
•     Raw material imports
•     Potential investors
•     Financial institutions

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Research Scope
Introduction
Market Definitions
Market Trends
Product and Technology Trends
Market Segmentation
3. Drivers and Restraints—Total Decorative Paints and Coatings Market
Market Drivers
Market Restraints
4. Forecasts and Trends—Total Decorative Paints and Coatings Market
Market Engineering Measurements
Forecast Assumptions
Revenue Forecast
Volume Forecast
Per cent Revenue Forecast by Country
Revenue Forecast by Country
Per cent Volume Forecast by Country
Volume Forecast by Country
Per cent Revenue Forecast by Segment
Revenue Forecast by Segment
5. Market Share and Competitive Analysis— Total Decorative Paints and Coatings Market
Market Share
Market Share Analysis
Competitive Environment
Competitive Factors and Assessment
6. Growth Opportunities and Companies to Action
Growth Opportunity 1—Sustainable Packaging
Growth Opportunity 2—Growing Middle Class
Growth Opportunity 3—Environmental Legislation
Growth Opportunity 4—Competitive Pricing
Growth Opportunity 5—Construction Boom
Strategic Imperatives for Success and Growth
7. Kenya Market Analysis
Kenya Key Findings
Revenue Forecast
Volume Forecast
Per cent Revenue Forecast by Segment
Revenue Forecast by Segment
Market Share
Market Share Analysis
Competitive Environment
Competitive Factors and Assessment
8. Kenya Water-based Decorative Paints and Coatings Segment Analysis
Water-based Decorative Paints and Coatings Segment Key Findings
Market Engineering Measurements
Revenue Forecast
Volume Forecast
9. Kenya Solvent-Based Decorative Paints and Coatings Segment Analysis
Solvent-based Decorative Paints and Coatings Segment Key Findings
Market Engineering Measurements
Revenue Forecast
Volume Forecast
10. Tanzania Market Analysis
Tanzania Key Findings
Revenue Forecast
Volume Forecast
Per cent Revenue Forecast by Segment
Revenue Forecast by Segment
Revenue Forecast Discussion by Segment
Market Share
Market Share Analysis
Competitive Environment
Competitive Factors and Assessment
11. Tanzania Water-based Decorative Paints and Coatings Segment Analysis
Water-based Decorative Paints and Coatings Segment Key Findings
Market Engineering Measurements
Revenue Forecast
Volume Forecast
12. Tanzania Solvent-based Decorative Paints and Coatings Segment Analysis
Solvent-based Decorative Paints and Coatings Segment Key Findings
Market Engineering Measurements
Revenue Forecast
Volume Forecast
13. The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer
14. Appendix
Market Engineering Methodology
Additional Sources of Information on the Paints and Coatings Market
List of Companies in “Others”
Abbreviations and Acronyms Used

Infographic



List of Figures & Charts

1. Total Decorative Paints and Coatings Market: Key Market Drivers, Kenya and Tanzania, 2016–2020
2. Total Decorative Paints and Coatings Market: Control of Corruption Rating, Kenya and Tanzania, 2015
3. Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015
4. Total Decorative Paints and Coatings Market: Revenue Forecast by Country, Kenya and Tanzania, 2013–2020
5. Total Decorative Paints and Coatings Market: Volume Forecast by Country, Kenya and Tanzania, 2013–2020
6. Total Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya and Tanzania, 2013–2020
7. Total Decorative Paints and Coatings Market: Company Market Share Analysis of Top 5 Participants, Kenya and Tanzania, 2015
8. Total Decorative Paints and Coatings Market: Competitive Structure, Kenya and Tanzania, 2015
9. Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya, 2013–2020
10. Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Kenya, 2015
11. Decorative Paints and Coatings Market: Competitive Structure, Kenya, 2015
12. Decorative Paints and Coatings Market: Competitor Analysis, Kenya, 2015
13. Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Kenya, 2015
14. Solvent-based Decorative Paint and Coatings Segment: Market Engineering Measurements, Kenya, 2015
15. Decorative Paints and Coatings Market: Revenue Forecast by Segment, Tanzania, 2013–2020
16. Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Tanzania, 2015
17. Decorative Paints and Coatings Market: Competitive Structure, Tanzania, 2015
18. Decorative Paints and Coatings Market: Competitive Analysis, Tanzania, 2015
19. Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015
20. Solvent-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015


1. Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015
2. Total Decorative Paints and Coatings Market: Per cent Revenue by Segment,
3. Kenya and Tanzania, 2015
4. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya and Tanzania, 2020
5. Total Decorative Paints and Coatings Market: Revenue Forecast, Kenya and Tanzania, 2013–2020
6. Total Decorative Paints and Coatings Market: Per cent Revenue by Country, Kenya and Tanzania, 2015
7. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Country, Kenya and Tanzania, 2020
8. Total Decorative Paints and Coatings Market: Per cent Volume by Country, Kenya and Tanzania, 2015
9. Total Decorative Paints and Coatings Market: Per cent Volume Forecast by Country, Kenya and Tanzania, 2020
10. Total Decorative Paints and Coatings Market: Per cent Revenue by Market Segment, Kenya and Tanzania, 2015
11. Total Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya and Tanzania, 2015
12. Total Decorative Paints and Coatings Market: Per cent Revenue by Participant, Kenya and Tanzania, 2015
13. Total Decorative Paints and Coatings Market: Market Life Cycle Stage and Relative Market Value, Kenya and Tanzania, 2015
14. Decorative Paints and Coatings Market: Revenue Forecast, Kenya, 2013–2020
15. Decorative Paints and Coatings Market: Volume Forecast, Kenya, 2013–2020
16. Decorative Paints and Coatings Market: Per cent Revenue by Market Segment, Kenya, 2015
17. Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Kenya, 2020
18. Decorative Paints and Coatings Market: Per cent Revenue by Participant, Kenya, 2015
19. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Kenya, 2015
20. Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013–2020
21. Water-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013–2020
22. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Kenya, 2015
23. Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013–2020
24. Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013–2020
25. Decorative Paints and Coatings Market: Revenue Forecast, Tanzania, 2013–2020
26. Decorative Paints and Coatings Market: Volume Forecast, Tanzania, 2013–2020
27. Decorative Paints and Coatings Market: Per cent Revenue by Segment, Tanzania, 2015
28. Decorative Paints and Coatings Market: Per cent Revenue Forecast by Segment, Tanzania, 2020
29. Decorative Paints and Coatings Market: Per cent Revenue by Participant, Tanzania, 2015
30. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Tanzania, 2015
31. Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013–2020
32. Water-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013–2020
33. Decorative Paints and Coatings Market: Per cent Revenue Breakdown by Segment, Tanzania, 2015
34. Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013–2020
35. Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013–2020



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