Digital Customer Journey Analytics Provide a Hyper Personalized Customer Experience

Digital Customer Journey Analytics Provide a Hyper Personalized Customer Experience

Enhancing ROI, Margin, Conversion, Branding, and Differentiation in Digital-born Businesses

RELEASE DATE
13-Oct-2021
REGION
North America
Research Code: K610-01-00-00-00
SKU: IT04395-NA-MT_25849
$2,450.00
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SKU
IT04395-NA-MT_25849
$2,450.00
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Description

Digital customer journey analytics refers to capturing, aggregating, and analyzing customer data (e.g., frequency of online purchases) on digital channels that allow businesses to understand customers better, improve their experience, and make interactions more meaningful. Digital analytics tools provide organizations with the opportunity to gain a complete view of customer interactions across mobile and web and create frictionless and enhanced digital customer journeys. As the “digital experience” is becoming a key competitive differentiator for businesses, many consider how to improve their digital experience and become digital market leaders. Digital analytics solutions are becoming essential for organizations to differentiate themselves from the competition.

Digital activities are easier to record, capture, and measure than face-to-face, physical interactions. This creates an opportunity for organizations to attain deeper, richer, and more complex information about customers, their brand perception, and the market. Yet, despite these benefits, customer journey analytics is not utilized optimally by most organizations. This is because the tools available in the market, as well as their benefits, are not well-known. In addition, many organizations are finding it difficult to curate data and break down data silos, limiting their capabilities to maximize the value of analytics tools.

This report explores how the digital customer journey analytics market is evolving with transformative technologies such as artificial intelligence (AI), machine learning (ML), and others. It also discusses key players in the market, future trends, market growth drivers, restraints, and provides relevant recommendations for end-user organizations and technology providers.

Author: Federico Teveles

RESEARCH: INFOGRAPHIC

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Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Effect of the Top Three Strategic Imperatives on Digital Customer Journey Analytics Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Definitions

Definitions (continued)

Introduction to Digital Customer Journey Analytics

From Brick-and-Mortar to Digital Customer Jorneys

Importance of Digital Customer Journeys

From CX Data to Actions

Digital Solutions Used Today

Priority for Investments in IT Solutions

Competitive Advantages of Solutions

Key Digital Customer Journey Metrics to Consider

Digital Customer Journey Analytics Tools

The Impact of Analytics on Digital Customer Journey Management

Designing a Digital CX Strategy

Designing a Digital CX Strategy (continued)

Digital Customer Journey Analytics Use Cases

Factors Influencing the Growth of Digital CX

Key Considerations for Vendors

End-User Organization Preferences

Growth Drivers

Growth Restraints

The Future of Digital Customer Journeys

Digital CX Analytics Provider Profiles

Vendor Profile—Amplitude

Vendor Profile—Contentsquare

Vendor Profile—FullStory

Vendor Profile—Glassbox Digital

Growth Opportunity 1: Artificial Intelligence and Predictive Capabilities

Growth Opportunity 1: Artificial Intelligence and Predictive Capabilities (continued)

Growth Opportunity 2: Enhancement of Visualization and Reporting Capabilities to Achieve Competitive Differentiation

Growth Opportunity 2: Enhancement of Visualization and Reporting Capabilities to Achieve Competitive Differentiation (continued)

Growth Opportunity 3: Emphasis on Security and Data Compliance

Growth Opportunity 3: Emphasis on Security and Data Compliance (continued)

List of Exhibits

Legal Disclaimer

Related Research
Digital customer journey analytics refers to capturing, aggregating, and analyzing customer data (e.g., frequency of online purchases) on digital channels that allow businesses to understand customers better, improve their experience, and make interactions more meaningful. Digital analytics tools provide organizations with the opportunity to gain a complete view of customer interactions across mobile and web and create frictionless and enhanced digital customer journeys. As the “digital experience” is becoming a key competitive differentiator for businesses, many consider how to improve their digital experience and become digital market leaders. Digital analytics solutions are becoming essential for organizations to differentiate themselves from the competition. Digital activities are easier to record, capture, and measure than face-to-face, physical interactions. This creates an opportunity for organizations to attain deeper, richer, and more complex information about customers, their brand perception, and the market. Yet, despite these benefits, customer journey analytics is not utilized optimally by most organizations. This is because the tools available in the market, as well as their benefits, are not well-known. In addition, many organizations are finding it difficult to curate data and break down data silos, limiting their capabilities to maximize the value of analytics tools. This report explores how the digital customer journey analytics market is evolving with transformative technologies such as artificial intelligence (AI), machine learning (ML), and others. It also discusses key players in the market, future trends, market growth drivers, restraints, and provides relevant recommendations for end-user organizations and technology providers. Author: Federico Teveles
More Information
No Index No
Podcast No
Author Federico Teveles
Industries Information Technology
WIP Number K610-01-00-00-00
Is Prebook No
GPS Codes 9705-C1,9661,9723