Digital Transformation and Fintech Strategies of Citigroup

Unveiling Citigroup’s Move Towards Digital Era With Its Digital-first Transformation Plan

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The study covers the digital transformation initiatives of Citigroup Inc. which offers financial products and services to consumers, corporations, governments, and institutions across 160 countries and jurisdictions. Citigroup was founded in 1812 in New York and has since then expanded aggressively to offer numerous financial products to cater to the full stack of market.It is apparent that digital evolution and emerging Fintech startups are changing customer expectations and transforming the whole competitive landscape of the financial services industry. Traditional financial institutions have to transform and embrace digital disruption to prevent new entrants and startups from encroaching on their territories

Table of Contents

Digital Transformation and Fintech Strategies of CitigroupExecutive SummaryExecutive SummaryExecutive Summary (continued)Key StatisticsBusiness OverviewBusiness OverviewBusiness Overview (continued)Business Overview (continued)Geographical Presence Business PerformanceFintech Strategies and InitiativesFintech Strategies and InitiativesFintech Strategies and Initiatives (continued)Fintech Strategies and Initiatives (continued)Fintech Strategies and Initiatives (continued)Top Technologies—BlockchainTop Technologies—Blockchain (continued)Top Technologies—Blockchain (continued)Top Technologies—Big DataTop Technologies—Big Data (continued)Top Technologies—Artificial IntelligenceTop Technologies—AnalyticsTop Technologies—BiometricsFintech Strategies and InitiativesFintech Strategies and Initiatives (continued)Fintech Strategies and Initiatives (continued)Fintech Strategies and Initiatives (continued)Branch TransformationVirtual BankingFintech Synergies and CollaborationsFintech Synergies and CollaborationsFintech Synergies and Collaborations (continued)Fintech Synergies and Collaborations (continued)Fintech Synergies and Collaborations (continued)Investments in Fintech CompaniesInnovation LabCiti’s Pain Points and ChallengesBusiness Challenges Faced by Citi GroupTechnology Challenges Faced by Citi GroupConclusionConclusionLegal DisclaimerAppendixList of ExhibitsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.