Explore more Categories
Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
Unveiling Citigroup’s Move Towards Digital Era With Its Digital-first Transformation Plan
* Required Fields
Pay by invoice
The study covers the digital transformation initiatives of Citigroup Inc. which offers financial products and services to consumers, corporations, governments, and institutions across 160 countries and jurisdictions. Citigroup was founded in 1812 in New York and has since then expanded aggressively to offer numerous financial products to cater to the full stack of market.It is apparent that digital evolution and emerging Fintech startups are changing customer expectations and transforming the whole competitive landscape of the financial services industry. Traditional financial institutions have to transform and embrace digital disruption to prevent new entrants and startups from encroaching on their territories and impacting their revenue streams. In the study, Frost & Sullivan presents Citigroup's digital transformation strategies and initiatives to thrive in this ever-evolving digital business landscape.Citigroup is constantly striving to expand its digital capabilities and improve its digital offerings to attain a competitive edge over its traditional competitors such as, JPMorgan Chase & Co, Bank of America Corp, and Wells Fargo & Co as well as new competitors such as Amazon who has been foraying into the banking sector. In the current digital era, technology is at the heart of Citigroup’s digital transformation blueprint. It identifies, evaluates, invests, develops and implements new cutting-edge technologies such as Blockchain, Big Data, Artificial Intelligence, and Robotics. We investigated on what technologies and how those technologies are incorporated and assimilated into Citigroup’s business processes and systems. We also deep dived into Citigroup’s mobile-first strategic approach in addition to its newly transformed mobile banking experience and represented it in the simplest possible way.We have also looked at Citigroup’s organizational structure in relation to digital transformation in addition to how these “digital units” execute and achieve their mission to drive Citigroup to become the world’s leading digital bank. Citigroup has also set up a global network of Innovation Labs across the globe to develop next-generation financial innovations by leveraging new technologies. The strong base of labs also acts as a client experience and collaboration center for them to “test drive” Citigroup’s latest digital offerings. We have also further explored the Fintech synergies, engagements, partnerships and collaborations formed by Citigroup.Finally, we have handpicked key points that traditional market participants such as financial institutions can learn from Citigroup. These recommendations are pinpointed and will get traditional market participants to start thinking about embracing the Fintech wave and help them defend their market from disruption. We have added executive summary that brings all of this together in a crisp form, to help busy executives get the gist of the study and then read sections in detail that matter to them.
Frost Radar in the Marketing Automation Solutions Market
Global Marketing Automation Solutions (MAS) Market, Forecast to 2025
Frost Radar in the Media Content Delivery Networks Market
North American Mobile Forms Market, 2019
Global Live Video Streaming (LVS) Platform, 2019
Smart Home Insurance—Role of Emerging Technologies, 2019
Brazilian IT Outsourcing Market, Forecast to 2024
Cloud IP Telephony and UC&C Services Market in Latin America and the Caribbean, Forecast to 2025
Asia-Pacific Internet of Things (IoT) Perspective, 2019
North American Enterprise BYOD Solutions Market, 2019
cyber security market
augmented reality market
diabetes care devices market
plastic waste management market
virtual reality market
health supplement market
solar cell market
Fill in the fields below to receive a sample report
Don't have an account? Create One!
Enter your Email Address here to receive a link to change password.
If you are an existing frost.com user, please register using the same email for seamless access
Already have an account? Login!
Use your Linkedin account to login or register within our store.You're just one click away.