Digital Transformation in the Global Retail Sector

Technology-driven Transformation is Reshaping Retail

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This research service is part of Frost & Sullivan's Integrated Commerce Research Programme. It provides an original perspective on how technology trends, MegaTrends and industry trends are driving the digital transformation of retail. The rise of eCommerce, online marketplaces, and subscription models have been complementing, while also disrupting and eroding traditional retail. Brick-and-mortar retailers are responding to the challenge and embracing technology to enhance their physical assets to create seamless, immersive, and multi-sensorial shopping experiences. Technology has become pervasive and is ‘transforming every company into an IT company’ as the saying has been for some time. Considering that a key driver for companies to engage in this digital transformation is the need to improve the customer experience, retailers as the archetypal customer-facing industry are particularly exposed to escalating expectations driven by digital technology, online and integrated omni-channel commerce. Retailers that fail to initiate a holistic and reasoned engagement with emerging technology that is reshaping the industry will fall behind. They will become unable to meet their customers’ expectations and fade into irrelevance or fully perish. This research service takes retailers and other readers on an exploratory journey through technology and technology-related changes in retail to provide orientation in this fast-evolving environment.

Table of Contents

1. Executive Summary
Strategic Imperatives for Growth in the Retail Industry—Aligning Your Objectives and Digital Transformation Strategy
Digital Transformation, Mega Trends and Industry Trends
Game-Changing Technologies
Top Drivers for IT Investment
Executive Summary—Current State and Future Outlook
2. A Framework for Digital Transformation
Frost & Sullivan Digital Transformation Framework
Digital Transformation Framework
Digital Ecosystem
Business Functions
Business Models
3. New Business Models and Use Cases in Retail
4 Areas of Digital Transformation in Retail
Perfect Personalisation
Mobile and Ambient Commerce
Immersive Experiences
Non-human agents
Impact of Digital Transformation Trends
4. Driving Forces of Digital Transformation in Retail
Overview of the Mega Trends that F&S is tracking in 2017
Mega Trends Affecting Retail
Mega Trends Roadmap
Industry Trend Categories
Integrated Commerce
Customer Experience is King
Non-Traditional New Entrants
Changing Role of the Store
New Business Models—A Platforms’ Tale
5. 5 Companies to Watch
5 Companies to Watch
Amazon
Audi
Google
Ocado
RetailNext
6. Technologies Enabling Innovation in Retail
Game Changing Technologies
Timeline of AI and Robotics in Retail
Timeline of AR & VR in in Retail
Timeline of BDA in Retail
Timeline of Cloud Computing in Retail
Timeline of Mobiles & Wearables in Retail
Timeline of Internet of Things in Retail
7. Summary & Recommendations—Transform or be Disrupted
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
8. The Frost & Sullivan Story

Infographic



List of Figures & Charts

1. Digital Transformation in Retail: Technology Drivers, Global, 2016 and 2025
2. Digital Transformation in Retail: Impact of Trends by Region, Global, 2017–2025
3. Digital Transformation in Retail: Mega Trends Roadmap, Global, 2016–2025
4. Digital Transformation in Retail Industry: Key Conclusions and Future Outlook, Global, 2016–2025


1. Digital Transformation in Retail: Top Drivers for IT Investment, Global, 2016 and 2018



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Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.