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The generators market is undergoing a transition. A greater power demand, coupled with increased awareness among customers, has driven opportunities for diesel and gas generators over the last 10 years. Furthermore, the increased adoption of digital solutions for resource management, remote monitoring, and assets control solutions drives the need for reliable power sources, which will boost the demand for generators during the forecast period.The overall research objective is to understand end-user purchase behavior and other aspects of involvement in the generator market.In summary, this study aims to:• monitor the market status by key end user• understand the industry challenges • evaluate factors that drive spending • gauge market trends• discover opportunities in different industries and business sizesOne of the biggest challenges for the generators industry is the continued need to serve customers with customized solutions, sales, and service. The trend of digital technology adoption feeds directly into these pain points, and has the power to improve the customer experience.
The predictions made in this research apply to the North American generators market. Frost & Sullivan’s team of expert analysts predict that the digital transformation in the energy market will evolve from an IT market composed primarily of revenue associated with billing systems and services to a market that is increasingly incorporating advanced technologies such as analytics and integrated energy efficiency solutions.
This study will also provide insights on key measures needed for generator manufacturers to meet their key corporate goal: to improve overall customer experience and satisfaction.
Author: Lucrecia Gomez
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