Indonesia is considered an important market for many multinational food companies, as it has a large consumer base. The food and beverage industry has been identified as one of the key industries that needs to be developed, as Indonesia aims to become one of the world's largest food suppliers, as well as a processing centre for agriculture, fishery, and natural resources. The middle-class segment in the country is expanding, resulting in an increasing demand for imported food. Other factors contributing to the growth of the industry are increasing urbanization, changing life styles, growing health consciousness, and government support.