European Customer Desirability and Willingness to Pay for Infotainment Features

Introduction and Key Research Findings

• Introduction
• Importance of Infotainment by Country
• Importance of Infotainment by Vehicle Segments
• Purchase Intentions for Navigation Systems
• Conclusions—Most Preferred Systems and Applications
• Key Research Findings

Introduction and Objectives

• Objectives of the Study

Product Scope of the Study

• Scope of the Study

Sampling Process

• Sampling

Methodology of Conjoint Analysis

• Conjoint Analysis

Awareness Observations

Awareness of Infotainment

Considered Part of Infotainment Umbrella

Overall Satisfaction with Current Systems

Satisfaction with Audio System

Satisfaction with Navigation Systems

Navigation Systems—Driving time Influence

Satisfaction with Navigation Systems

Satisfaction with Phone Systems

• Overall Satisfaction

Satisfaction with Rear Seat Entertainment System

• Satisfaction by Country

Infotainment Importance

Importance of Infotainment by Country

Importance of Driving time on Infotainment Interest

Purchasing Observations

Country Purchase Intentions

Purchase Intentions by System Types

Segment Purchase Intentions

Interest in Features for Current Car

Portability Findings

Preferences for Fixed and Portable Devices

Preferences by System

Introduction

Overall European Preferences

Attributes and Levels

Optimal Configuration

Perceived Price of Infotainment Systems

Significant Demographic and Behavorial Factors

Additional Analysis for Selected Demographic Data

Preference and Price By Segment—France

Preference and Price By Segment—Germany

Preference and Price By Segment—Italy

Preference and Price By Segment—Spain

Preference and Price By Segment—UK

Preferred Purchase Channels

Preferences of Control Devices

Internet Usage Analysis

Analysis of Navigation System

Analysis of Telephony Systems

Conclusions

Recommendations

Frost & Sullivan Awards

Other Analysis