European Customer Desirability and Willingness to Pay for Infotainment Features

European Customer Desirability and Willingness to Pay for Infotainment Features

RELEASE DATE
15-Apr-2005
REGION
Europe
Research Code: B479-01-00-00-00
SKU: AU00432-NA-MR_09032

$25,350.00

Special Price $19,012.50 save 25 %

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SKU
AU00432-NA-MR_09032

$25,350.00

$19,012.50 save 25 %

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Description

The European Customer Desirability and Willingness to pay for Infotainment Features study analyses the end user perceptions and preferences for infotainment systems across the big five European countries. Also included are the preferred configurations and consumer perceived price for infotainment systems.

Table of Contents

Introduction and Key Research Findings

  • Introduction
  • Importance of Infotainment by Country
  • Importance of Infotainment by Vehicle Segments
  • Purchase Intentions for Navigation Systems
  • Conclusions—Most Preferred Systems and Applications
  • Key Research Findings

Introduction and Objectives

  • Objectives of the Study

Product Scope of the Study

  • Scope of the Study

Sampling Process

  • Sampling

Methodology of Conjoint Analysis

  • Conjoint Analysis

Awareness Observations

Awareness of Infotainment

Considered Part of Infotainment Umbrella

Overall Satisfaction with Current Systems

Satisfaction with Audio System

Satisfaction with Navigation Systems

Navigation Systems—Driving time Influence

Satisfaction with Navigation Systems

Satisfaction with Phone Systems

  • Overall Satisfaction

Satisfaction with Rear Seat Entertainment System

  • Satisfaction by Country

Importance of Infotainment by Country

Importance of Driving time on Infotainment Interest

Purchasing Observations

Country Purchase Intentions

Purchase Intentions by System Types

Portability Findings

Preferences for Fixed and Portable Devices

Preferences by System

Introduction

Overall European Preferences

Attributes and Levels

Optimal Configuration

Perceived Price of Infotainment Systems

Significant Demographic and Behavorial Factors

Additional Analysis for Selected Demographic Data

Preference and Price By Segment—France

Preference and Price By Segment—Germany

Preference and Price By Segment—Italy

Preference and Price By Segment—Spain

Preference and Price By Segment—UK

Related Research
The European Customer Desirability and Willingness to pay for Infotainment Features study analyses the end user perceptions and preferences for infotainment systems across the big five European countries. Also included are the preferred configurations and consumer perceived price for infotainment systems.
More Information
No Index No
Podcast No
Industries Automotive
WIP Number B479-01-00-00-00
Is Prebook No