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European Customer Desirability and Willingness to Pay for Infotainment Features
15-Apr-2005
Europe
Market Research
B479-01-00-00-00
AU00432-NA-MR_09032
The European Customer Desirability and Willingness to pay for Infotainment Features study analyses the end user perceptions and preferences for infotainment systems across the big five European countries. Also included are the preferred configurations and consumer perceived price for infotainment systems.
Introduction and Key Research Findings
- Introduction
- Importance of Infotainment by Country
- Importance of Infotainment by Vehicle Segments
- Purchase Intentions for Navigation Systems
- Conclusions—Most Preferred Systems and Applications
- Key Research Findings
Introduction and Objectives
- Objectives of the Study
Product Scope of the Study
- Scope of the Study
Sampling Process
- Sampling
Methodology of Conjoint Analysis
- Conjoint Analysis
Awareness Observations
Awareness of Infotainment
Considered Part of Infotainment Umbrella
Overall Satisfaction with Current Systems
Satisfaction with Audio System
Satisfaction with Navigation Systems
Navigation Systems—Driving time Influence
Satisfaction with Navigation Systems
Satisfaction with Phone Systems
- Overall Satisfaction
Satisfaction with Rear Seat Entertainment System
- Satisfaction by Country
Infotainment Importance
Importance of Infotainment by Country
Importance of Driving time on Infotainment Interest
Purchasing Observations
Country Purchase Intentions
Purchase Intentions by System Types
Segment Purchase Intentions
Interest in Features for Current Car
Portability Findings
Preferences for Fixed and Portable Devices
Preferences by System
Introduction
Overall European Preferences
Attributes and Levels
Optimal Configuration
Perceived Price of Infotainment Systems
Significant Demographic and Behavorial Factors
Additional Analysis for Selected Demographic Data
Preference and Price By Segment—France
Preference and Price By Segment—Germany
Preference and Price By Segment—Italy
Preference and Price By Segment—Spain
Preference and Price By Segment—UK
Preferred Purchase Channels
Preferences of Control Devices
Internet Usage Analysis
Analysis of Navigation System
Analysis of Telephony Systems
Conclusions
Recommendations
Frost & Sullivan Awards
Other Analysis
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