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European Customer Desirability and Willingness to Pay for Infotainment Features

RELEASE DATE
15-Apr-2005

REGION
Europe

Research Code: B479-01-00-00-00

SKU: AU00432-NA-MR_09032

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Description
Table of Contents
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Description

The European Customer Desirability and Willingness to pay for Infotainment Features study analyses the end user perceptions and preferences for infotainment systems across the big five European countries. Also included are the preferred configurations and consumer perceived price for infotainment systems.

Table of Contents

European Customer Desirability and Willingness to Pay for Infotainment Features, Executive Summary

Introduction and Key Research Findings

Introduction
Importance of Infotainment by Country
Importance of Infotainment by Vehicle Segments
Purchase Intentions for Navigation Systems
Conclusions—Most Preferred Systems and Applications
Key Research Findings

European Customer Desirability and Willingness to Pay for Infotainment Features, Introduction and Methodology

Introduction and Objectives

Objectives of the Study

Product Scope of the Study

Scope of the Study

Sampling Process

Sampling

Methodology of Conjoint Analysis

Conjoint Analysis

European Customer Desirability and Willingness to Pay for Infotainment Features, Customer Awareness

Awareness Observations

Awareness of Infotainment

Considered Part of Infotainment Umbrella

European Customer Desirability and Willingness to Pay for Infotainment Features, Customer Satisfaction

Overall Satisfaction with Current Systems

Satisfaction with Audio System

Satisfaction with Navigation Systems

Navigation Systems—Driving time Influence

Satisfaction with Navigation Systems

Satisfaction with Phone Systems

Overall Satisfaction

Satisfaction with Rear Seat Entertainment System

Satisfaction by Country

European Customer Desirability and Willingness to Pay for Infotainment Features, Importance of Infotainment

Infotainment Importance

European Customer Desirability and Willingness to Pay for Infotainment Features, Importance of Infotainment by Segment and Country

Importance of Infotainment by Country

Importance of Driving time on Infotainment Interest

European Customer Desirability and Willingness to Pay for Infotainment Features, Purchase Intentions by Country

Purchasing Observations

Country Purchase Intentions

Purchase Intentions by System Types

European Customer Desirability and Willingness to Pay for Infotainment Features, Purchase Intentions By Vehicle Segments

Segment Purchase Intentions

Interest in Features for Current Car

European Customer Desirability and Willingness to Pay for Infotainment Features, Portability Preference

Portability Findings

Preferences for Fixed and Portable Devices

Preferences by System

European Customer Desirability and Willingness to Pay for Infotainment Features, Conjoint Analysis

Introduction

Overall European Preferences

Attributes and Levels

Optimal Configuration

Perceived Price of Infotainment Systems

Significant Demographic and Behavorial Factors

Additional Analysis for Selected Demographic Data

Preference and Price By Segment—France

Preference and Price By Segment—Germany

Preference and Price By Segment—Italy

Preference and Price By Segment—Spain

Preference and Price By Segment—UK

European Customer Desirability and Willingness to Pay for Infotainment Features, Purchase Channels

Preferred Purchase Channels

European Customer Desirability and Willingness to Pay for Infotainment Features, Control Functions and Devices Preferences

Preferences of Control Devices

European Customer Desirability and Willingness to Pay for Infotainment Features, Internet Usage

Internet Usage Analysis

European Customer Desirability and Willingness to Pay for Infotainment Features, Navigation

Analysis of Navigation System

European Customer Desirability and Willingness to Pay for Infotainment Features, Telephony

Analysis of Telephony Systems

European Customer Desirability and Willingness to Pay for Infotainment Features, Conclusions and Strategic Recommendations

Conclusions

Recommendations

European Customer Desirability and Willingness to Pay for Infotainment Features, Frost & Sullivan Awards

Frost & Sullivan Awards

European Customer Desirability and Willingness to Pay for Infotainment Features, Appendix

Other Analysis

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