Table of Contents
European Customer Desirability and Willingness to Pay for Infotainment Features, Executive SummaryIntroduction and Key Research FindingsIntroductionImportance of Infotainment by CountryImportance of Infotainment by Vehicle SegmentsPurchase Intentions for Navigation SystemsConclusions—Most Preferred Systems and ApplicationsKey Research FindingsEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Introduction and MethodologyIntroduction and ObjectivesObjectives of the StudyProduct Scope of the StudyScope of the StudySampling ProcessSamplingMethodology of Conjoint AnalysisConjoint AnalysisEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Customer AwarenessAwareness ObservationsObservationsAwareness of Infotainment Observations by CountryConsidered Part of Infotainment UmbrellaConsidered SystemsEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Customer SatisfactionOverall Satisfaction with Current SystemsOverall SatisfactionSatisfaction with Audio SystemSatisfaction by CountrySatisfaction with Navigation SystemsSatisfaction by CountryNavigation Systems—Driving time InfluenceTime Driving to Work InfluenceSatisfaction with Navigation Systems Satisfaction by Vehicle SegmentsSatisfaction with Phone SystemsSatisfaction by CountrySatisfaction with Rear Seat Entertainment SystemSatisfaction by CountryEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Importance of InfotainmentInfotainment ImportanceImportance by CountryImportance by Vehicle SegmentsImportance by AgeEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Importance of Infotainment by Segment and CountryImportance of Infotainment by CountryImportance of Infotainment—SpainImportance of Infotainment—ItalyImportance of Infotainment—UKImportance of Infotainment—FranceImportance of Infotainment—GermanyImportance of Driving time on Infotainment InterestInfluence of Driving TimeEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Purchase Intentions by CountryPurchasing ObservationsObservationsCountry Purchase IntentionsPurchase Intentions—In Car StereoPurchase Intentions—Navigation SystemsPurchase Intentions—Phone SystemsPurchase Intentions—Rear Seat Entertainment SystemsRear Seat Entertainment Systems—No Family FactorPurchase Intentions—SOS ButtonPurchase Intentions by System TypesIntentions by System TypesEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Purchase Intentions By Vehicle SegmentsSegment Purchase IntentionsPurchase Intentions—Audio SystemsPurchase Intentions—Navigation SystemsPurchase Intentions—Phone SystemsPurchase Intentions—Rear Seat Entertainment SystemsPurchase Intentions—SOS ButtonInterest in Features for Current CarInterest in FeaturesEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Portability PreferencePortability FindingsFindingsPreferences for Fixed and Portable DevicesPortability PreferencesPreferences by SystemPortability Preference for Navigation SystemsPortability Preferences for Audio SystemPortability Preference for Rear Seat Entertainment SystemsPortability Preference for Phone SystemsEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Conjoint AnalysisIntroduction Infotainment System Decision ModelNotes on the Conjoint AnalysisOverall European PreferencesEuropean Preferences SummaryRelative Importance of Attributes—OverallAttributes and LevelsAttributes and Levels—OverallAttributes and Levels—FranceAttributes and Levels—GermanyAttributes and Levels—ItalyAttributes and Levels—SpainAttributes and Levels—UKOptimal ConfigurationOptimal Configuration—OverallOptimal Configuration Per CountryOptimal Desirability Configuration—FranceOptimal Desirability Configuration—GermanyOptimal Desirability Configuration—ItalyOptimal Desirability Configuration—SpainOptimal Desirability Configuration—UKPerceived Price of Infotainment SystemsPerceived Price of Infotainment Systems—OverallPerceived Price of Infotainment Systems—FrancePerceived Price of Infotainment Systems—GermanyPerceived Price of Infotainment Systems—ItalyPerceived Price of Infotainment Systems—SpainPerceived Price of Infotainment Systems—UKDynamics of Price PerceptionSignificant Demographic and Behavorial FactorsIntroductionProfile of Customers Likely to Perceive Attributes as Important—OverallProfile of Customers Likely to Perceive Attributes as Important—for Navigation SystemsProfile of Customers Likely to Perceive Attributes as Important—for Multimedia SystemsProfile of Customers Likely to Perceive Attributes as Important—for Phone SystemsProfile of Customers Likely to Perceive Attributes as Important—for Other SystemsProfile of Customers Likely to Perceive Attributes as Important—for PortabilityProfile of Customers Likely to Perceive Attributes as Important—for Control DeviceAdditional Analysis for Selected Demographic DataPotential Effect of Navigation System Ownership on Preferred Configuration and Perceived PricePotential Effect of Intention to Purchase Infotainment System for Current to New Vehicle on Preferred Configuration and Perceived PricePotential Effect of Family Life/ Marriage on Preferred Configuration and Perceived PricePreference and Price By Segment—FranceRelative Importance of Attributes by Market SegmentsOptimal ConfigurationPerceived Price Per Market SegmentSignificant Market Segment DifferencesPreference and Price By Segment—GermanyRelative Importance of Attributes by Market SegmentsOptimal ConfigurationPerceived Price Per Market SegmentsSignificant Market Segment DifferencesPreference and Price By Segment—ItalyRelative Importance of Attributes by Market SegmentsOptimal ConfigurationPerceived Price Per Market SegmentsSignificant Market Segment DifferencesPreference and Price By Segment—SpainRelative Importance of Attributes by Market SegmentsOptimal ConfigurationPerceived Price Per Market SegmentsSignificant Market Segment DifferencesPreference and Price By Segment—UKRelative Importance of Attributes by Market SegmentsOptimal ConfigurationPerceived Price Per Market SegmentsSignificant Market Segment DifferencesEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Purchase ChannelsPreferred Purchase ChannelsPreference for Point of PurchaseEuropean Preferred Purchase ChannelsPurchase ChannelsPreference for Purchase ChannelsEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Control Functions and Devices PreferencesPreferences of Control DevicesCentral Infotainment Control UnitConsumer Preferences—Control DevicesEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Internet UsageInternet Usage AnalysisDownloaded Music and Usage in VehicleFrequency of Downloaded Music—By CountryDownloaded FrequenciesMedium/Products Used for Music DownloadsWho use Downloaded Music in their VehicleMusic DownloadsEuropean Customer Desirability and Willingness to Pay for Infotainment Features, NavigationAnalysis of Navigation SystemPerceived Types of Navigation Systems InstalledOverall Satisfaction with Navigation SystemsNavigation Systems—Time Driving to Work InfluenceSatisfaction with Navigation Systems—By SegmentSatisfaction with Key Navigation Features—Mean by CountrySatisfaction with Key Navigation Features—Mean By Vehicle SegmentsType of Travel Usage of Navigation SystemLocation Search MethodPreferred Navigation Database Update MethodPreferred Frequency of UpdatesPerceived Importance of the Points of Interest (POI)Lane InformationPerceived Price—By CountryPerceived Price—By Vehicle SegmentsMass Market Perceived PricePortability Preference for Navigation SystemCountry Purchase Intentions for Navigation SystemsSegment Purchase Intentions for Navigation SystemsInterest in Navigation for Current CarKey Observations for Driving TrendsUsage of Navigation for WorkUsage of Navigation for TravelUsage of Navigation for Travel ReasonsCountries Visited on HolidaysDestinations of those with Navigation SystemsPreferred Method of UpdatePreferred Frequency of UpdateImportance of Points of Interest (POI)Lane Information—User and Non UserImportance of Infotainment—Where People LiveEuropean Customer Desirability and Willingness to Pay for Infotainment Features, TelephonyAnalysis of Telephony SystemsPhone Systems—By CountryPhone Interactivity and ConnectivityPhone Interactivity—FrancePhone Interactivity and Connectivity—GermanyCountry Purchase Intentions—Phone SystemsSegment Purchase Intentions—Phone SystemsInterest in Phone System for Current CarPortability Preferences—Phone Users and Non UsersPhone Systems wanted by Segment—MeanPortability—Buy For Current Car or Future CarEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Conclusions and Strategic RecommendationsConclusions Most Preferred Systems and ApplicationsConclusionsRecommendationsRecommendations—OEMRecommendations—System SuppliersRecommendations—Service ProvidersEuropean Customer Desirability and Willingness to Pay for Infotainment Features, Frost & Sullivan AwardsFrost & Sullivan AwardsAward for Best Brand of Audio SystemAward for Best Brand of Navigation SystemAward for Best Brand of Multimedia SystemEuropean Customer Desirability and Willingness to Pay for Infotainment Features, AppendixOther AnalysisFinancingFrequency of Foreign TripsFrequency of Drive to WorkTime Spent Driving to WorkActivities Undertaken in Vehicles—By SegmentAdaptive Conjoint AnalysisRegression Analysis
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