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The Digital Transformation of Businesses and the Evolving Threat Landscape Drive Market Growth
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Digitization and digitalization initiatives open up opportunities for customer intimacy and efficiency gains. The digital transformation of businesses and processes, along with customer expectation of a superior digital experience, will accelerate the adoption of digital tools. At the same time, enterprises must secure their digital assets – both internal and external. Many companies make significant investments in security solutions to protect internal data; however, out-of-the perimeter attacks, including online phishing scams and brand impersonation attacks that can cause major damage to brand reputation and risks to consumer data, are not emphasized.Digital risk protection (DRP) solutions help businesses protect their digital assets and consumers from out-of-the-perimeter attacks. These solutions address several use-cases, including brand protection, domain protection, executive protection, social media protection, third-party risk protection, deep and dark Web monitoring for brand misuse, employee activity monitoring, and email-based risks.
The study analyses the market by geography (the United Kingdom, France, DACH (Germany, Austria, and Switzerland), Italy, and Rest of Europe); business size (small and medium-sized enterprises, mid-size enterprises, and large enterprises); and vertical (finance, government, retail, technology, media and entertainment, infrastructure, healthcare, manufacturing, and hospitality and travel).
The study also discusses market growth drivers and restraints, revenue forecasts, revenue shares of the leading market participants, insights for CISOs, and growth opportunities.
The base year is 2019, and the forecast period is from 2020 to 2024.
Key Issues Addressed
Author: Swetha Ramachandran Krishnamoorthi
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