During 2009–2011, the home automation market has gone remarkable changes that are likely to shape its future in the long term. The industry is likely to develop at a much faster pace than it is typically used to, as homes become smarter and better connected. Key developments will include the rapid introduction of new products, falling prices, the evolution of more mass-market channels to market, and technology advancements in adjacent sectors. With many new participants being attracted to the market, combined with high growth rates, are expected to present many opportunities and widespread challenges as competition intensifies.