Executive Analysis of the Global Operations of Ford Motor Company

Ford Targets a 50% Growth Rate and 9.4 Million Unit Sales by 2020

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This research service provides a strategic overview of Ford Motor Company and identifies and interprets the factors that contribute to its success. It covers the company's product portfolio and sales performance and analyses its key operational strategies, with a focus on its corporate structure and product strategies. Some of these strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, powertrain, and vehicular communication. The study ends with key conclusions and recommendations.

Table of Contents

1. Executive Summary
2. Key Findings
3. Ford Passenger Vehicle and LCV Sales
4. Associated Multimedia
5. Research Scope, Objectives, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Key OEM/Participant Groups Compared in This Study
6. Segmentation
Vehicle Segmentation
7. Overview of Ford Motor Company
Snapshot of Ford’s Performance
Ford’s Total Unit Sales
Ford’s Total Sales Volume
Light Vehicle Sales by Product Segment
Ford’s Total Sales Volume
8. Ford Motor Company’s Regional Strategies
Snapshot of Ford’s Regional Strategies
Ford’s Product Segment Share
Ford’s Product Sales Performance
Ford’s Top 5 Markets by Sales
Ford’s Launch of Jiayue in China
Ford in China—Rationale behind the New Sub-brand
9. Corporate Strategy
Snapshot of Ford’s Corporate Strategies
Ford’s 2020 Vision
Vehicle Sales Forecast
Global Revenue and Operating Profit
Performance Snapshot
10. R&D and Manufacturing Strategy
Snapshot of Ford’s R&D Strategy
Ford’s R&D Budget—Global
Ford’s R&D Centres
Creating Centres of Excellence
Ford’s R&D Centres of Excellence
GPDS—Process
Ford’s Performance Divisions
Snapshot of Ford’s Manufacturing Strategies
Ford’s Global Platform Consolidation
Ford’s Plant Locations
Ford’s Assembly Sites
Ford’s R&A and Assembly Locations
11. Product Portfolio Strategy
Snapshot of Ford’s Product Portfolio
Ford’s Current and Future Product Segments
Ford’s Product Segment Mix
Ford’s Super Segment
Ford’s Product Re-engineering Strategy
Ford’s Lincoln Brand
12. Technology Strategy
Snapshot of Ford’s Technology Strategies
Ford’s Themes for Innovation
Ford’s Technology Roadmap
Ford’s Powertrain Technology Strategies
Ford’s Safety Technology Strategy
Future Developments in Safety
Ford’s In-vehicle System—Ford Sync
Ford’s HMI Technology
Automotive HWW Technologies
13. Mobility Strategy
Snapshot of Ford’s Mobility Strategies
Ford’s Mobility Experiments
Ford’s Mobility Project Pilot Launches
14. Key Conclusions
Key Conclusions—Rationale for Ford’s Success
The Last Word—3 Big Predictions
Legal Disclaimer
15. Appendix
Market Engineering Methodology
Abbreviations and Acronyms used
BSIG Research Program


List of Figures & Charts

1. Ford Motor Company: Key Findings, Global, 2014
2. Key OEM/Participant Groups Compared in This Study
3. Vehicle Segmentation
4. Snapshot of Ford’s Product Portfolio
5. Ford Motor Company: Performance Snapshot, Global, 2014
6. Snapshot of Ford’s Regional Strategies
7. Snapshot of Ford’s Corporate Strategies
8. Ford Motor Company: Corporate Vision is Key to Achieving the Global 2020 Vision, Global, 2007-2015
9. Ford Motor Company: Unit Sales, Global, 2011, 2015, and 2020
10. Performance Snapshot
11. Snapshot of Ford’s R&D Strategy
12. Ford Motor Company: R&D Centres of Excellence, Global, Past and 2014
13. Snapshot of Ford’s Manufacturing Strategies
14. Snapshot of Ford’s Product Portfolio
15. Snapshot of Ford’s Technology Strategies
16. Ford Motor Company: Technology Roadmap, Global, 2012-2020
17. Future Developments in Safety
18. Snapshot of Ford’s Mobility Strategies


1. Ford Motor Company: Passenger Vehicle and LCV Sales, Global, 2014 and 2020
2. Ford Motor Company: Total Sales Volume, Global, 2014 and 2022
3. Ford Motor Company: Light Vehicle Sales by Product Segment, Global, 2014 and 2022
4. Ford Motor Company: Regional Sales by Product Segments, BRIC, U.S., N5, 2012, 2014, 2018, and 2022
5. Ford’s Product Segment Share
6. Ford Motor Company: Distribution by Model, N5 and US, 2014
7. Ford Motor Company: Distribution by Model, BRIC, 2014
8. Ford Motor Company: Top 5 Markets by Sales, Global, 2014 and 2022
9. Total Passenger Vehicle Unit Sales, China, 2014
10. Ford’s 2020 Vision
11. Ford Motor Company: Corporate Vision is Key to Achieving the Global 2020 Vision, Global, 2007-2015
12. Ford Motor Company: Unit Sales, Global, 2011, 2015, and 2020
13. Ford Motor Company: Revenue and Operating Profit, Global, 2010–2014
14. Ford Motor Company: R&D Budget, Global, 2007-2014
15. Ford Motor Company: R&D Centres by Functionality and Responsibility, Global, 2014
16. Ford Motor Company: R&D Restructuring – Creating Centres of Excellence (CoEs), Global, 2014
17. GPDS—Process
18. Ford’s Performance Divisions
19. Ford Motor Company: Platform Consolidation, Global, 2014
20. Ford Motor Company: Plant Locations, Global, 2011-2014
21. Ford Motor Company: Number of Plants, North America, 2013
22. Ford Motor Company: Manufacturing Divisions, North America, 2013
23. Ford Motor Company: Current and Future Presence in Product Segments, Global, 2014-2020
24. Ford Motor Company: Segment Mix Restructuring, Global, 2010 and 2020
25. Ford Motor Company: Super Segment*, North America, 2004–2020
26. Ford Motor Company: Product Re-engineering Strategy, Global, 2014
27. Ford’s Themes for Innovation
28. Ford Motor Company: Safety Technology Strategy, North America, 2014
29. Ford Motor Company: In-vehicle System, Global, 2014
30. Ford Motor Company: HMI Technology, Global, 2014
31. Ford Motor Company: Automotive HWW Technologies/Ford HWW Philosophy, Global, 2014
32. Market Engineering Methodology



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