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Executive Analysis of the Global Operations of Ford Motor Company
Ford Targets a 50% Growth Rate and 9.4 Million Unit Sales by 2020
30-Sep-2015
Global
Market Research
MA71-01-00-00-00
AU01065-GL-MR_17159
This research service provides a strategic overview of Ford Motor Company and identifies and interprets the factors that contribute to its success. It covers the company's product portfolio and sales performance and analyses its key operational strategies, with a focus on its corporate structure and product strategies. Some of these strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, powertrain, and vehicular communication. The study ends with key conclusions and recommendations.
Research Scope
Research Aims and Objectives
Research Background
Key OEM/Participant Groups Compared in This Study
Vehicle Segmentation
Snapshot of Ford’s Performance
Ford’s Total Unit Sales
Ford’s Total Sales Volume
Light Vehicle Sales by Product Segment
Ford’s Total Sales Volume
Snapshot of Ford’s Regional Strategies
Ford’s Product Segment Share
Ford’s Product Sales Performance
Ford’s Top 5 Markets by Sales
Ford’s Launch of Jiayue in China
Ford in China—Rationale behind the New Sub-brand
Snapshot of Ford’s Corporate Strategies
Ford’s 2020 Vision
Vehicle Sales Forecast
Global Revenue and Operating Profit
Performance Snapshot
Snapshot of Ford’s R&D Strategy
Ford’s R&D Budget—Global
Ford’s R&D Centres
Creating Centres of Excellence
Ford’s R&D Centres of Excellence
GPDS—Process
Ford’s Performance Divisions
Snapshot of Ford’s Manufacturing Strategies
Ford’s Global Platform Consolidation
Ford’s Plant Locations
Ford’s Assembly Sites
Ford’s R&A and Assembly Locations
Snapshot of Ford’s Product Portfolio
Ford’s Current and Future Product Segments
Ford’s Product Segment Mix
Ford’s Super Segment
Ford’s Product Re-engineering Strategy
Ford’s Lincoln Brand
Snapshot of Ford’s Technology Strategies
Ford’s Themes for Innovation
Ford’s Technology Roadmap
Ford’s Powertrain Technology Strategies
Ford’s Safety Technology Strategy
Future Developments in Safety
Ford’s In-vehicle System—Ford Sync
Ford’s HMI Technology
Automotive HWW Technologies
Snapshot of Ford’s Mobility Strategies
Ford’s Mobility Experiments
Ford’s Mobility Project Pilot Launches
Key Conclusions—Rationale for Ford’s Success
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Abbreviations and Acronyms used
BSIG Research Program
List of Figures
- 1. Ford Motor Company: Key Findings, Global, 2014
- 2. Key OEM/Participant Groups Compared in This Study
- 3. Vehicle Segmentation
- 4. Snapshot of Ford’s Product Portfolio
- 5. Ford Motor Company: Performance Snapshot, Global, 2014
- 6. Snapshot of Ford’s Regional Strategies
- 7. Snapshot of Ford’s Corporate Strategies
- 8. Ford Motor Company: Corporate Vision is Key to Achieving the Global 2020 Vision, Global, 2007-2015
- 9. Ford Motor Company: Unit Sales, Global, 2011, 2015, and 2020
- 10. Performance Snapshot
- 11. Snapshot of Ford’s R&D Strategy
- 12. Ford Motor Company: R&D Centres of Excellence, Global, Past and 2014
- 13. Snapshot of Ford’s Manufacturing Strategies
- 14. Snapshot of Ford’s Product Portfolio
- 15. Snapshot of Ford’s Technology Strategies
- 16. Ford Motor Company: Technology Roadmap, Global, 2012-2020
- 17. Future Developments in Safety
- 18. Snapshot of Ford’s Mobility Strategies
List of Charts
- 1. Ford Motor Company: Passenger Vehicle and LCV Sales, Global, 2014 and 2020
- 2. Ford Motor Company: Total Sales Volume, Global, 2014 and 2022
- 3. Ford Motor Company: Light Vehicle Sales by Product Segment, Global, 2014 and 2022
- 4. Ford Motor Company: Regional Sales by Product Segments, BRIC, U.S., N5, 2012, 2014, 2018, and 2022
- 5. Ford’s Product Segment Share
- 6. Ford Motor Company: Distribution by Model, N5 and US, 2014
- 7. Ford Motor Company: Distribution by Model, BRIC, 2014
- 8. Ford Motor Company: Top 5 Markets by Sales, Global, 2014 and 2022
- 9. Total Passenger Vehicle Unit Sales, China, 2014
- 10. Ford’s 2020 Vision
- 11. Ford Motor Company: Corporate Vision is Key to Achieving the Global 2020 Vision, Global, 2007-2015
- 12. Ford Motor Company: Unit Sales, Global, 2011, 2015, and 2020
- 13. Ford Motor Company: Revenue and Operating Profit, Global, 2010–2014
- 14. Ford Motor Company: R&D Budget, Global, 2007-2014
- 15. Ford Motor Company: R&D Centres by Functionality and Responsibility, Global, 2014
- 16. Ford Motor Company: R&D Restructuring – Creating Centres of Excellence (CoEs), Global, 2014
- 17. GPDS—Process
- 18. Ford’s Performance Divisions
- 19. Ford Motor Company: Platform Consolidation, Global, 2014
- 20. Ford Motor Company: Plant Locations, Global, 2011-2014
- 21. Ford Motor Company: Number of Plants, North America, 2013
- 22. Ford Motor Company: Manufacturing Divisions, North America, 2013
- 23. Ford Motor Company: Current and Future Presence in Product Segments, Global, 2014-2020
- 24. Ford Motor Company: Segment Mix Restructuring, Global, 2010 and 2020
- 25. Ford Motor Company: Super Segment*, North America, 2004–2020
- 26. Ford Motor Company: Product Re-engineering Strategy, Global, 2014
- 27. Ford’s Themes for Innovation
- 28. Ford Motor Company: Safety Technology Strategy, North America, 2014
- 29. Ford Motor Company: In-vehicle System, Global, 2014
- 30. Ford Motor Company: HMI Technology, Global, 2014
- 31. Ford Motor Company: Automotive HWW Technologies/Ford HWW Philosophy, Global, 2014
- 32. Market Engineering Methodology
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