Frost Radar™: Digitalization in Coating Companies, 2025

Chemicals and Materials Frost Radar™: Digitalization in Coating Companies, 2025

A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines


RELEASE DATE
02-May-2025
REGION
Global
DELIVERABLE TYPE
Frost Radar

RESEARCH CODE
PFLC-01-00-00-00
SKU
CM_2025_33471
Yes
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Frost Radar™: Digitalization in Coating Companies, 2025
Published on: 02-May-2025 | SKU: CM_2025_33471

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The chemicals industry has been undergoing a continuous, but gradual, transformation with the aid of digital technologies. The paints and coatings space leads in terms of the extent of digitalization adopted in various domains of the value chain to address unmet needs, although a significant portion of investment is focused on enhancing value through customer-centric platforms, apps, digital products, and services.

Since 2020, leading companies have demonstrated consistent revenue growth. With regulations, geopolitical factors, and megatrends such as sustainability and digitalization transforming the many verticals in which coatings are used, the industry will continue on this growth trajectory while experiencing transformational changes in its product portfolios and business models.

Digitalization will play a prominent role in helping companies achieve these objectives. Coating companies have already begun realizing the benefits of advanced digital technologies and solutions based on artificial intelligence, machine learning, the internet of things, and blockchain in various areas of operation, including product development, manufacturing, supply chain, and sales and marketing.

The coatings market is fragmented, with the top 15 companies holding a combined market share of about 30% and more than 100 regional or global companies accounting for the remainder. Most of the top 15 and many of the others are pure-play coating companies, though some are more diversified.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.

AkzoNobel N.V.

Asian Paints

Axalta Coating Systems

BASF SE

Hempel A/S

Jotun

Kansai Paint Group

Nippon Paint Holdings Co., Ltd

PPG Industries

The Sherwin-Williams Company

Significance of Being on the Frost Radar

CEO’s Growth Team

Investors

Customers

Board of Directors

Next Steps

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.

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Impacting your company's future growth potential.

The chemicals industry has been undergoing a continuous, but gradual, transformation with the aid of digital technologies. The paints and coatings space leads in terms of the extent of digitalization adopted in various domains of the value chain to address unmet needs, although a significant portion of investment is focused on enhancing value through customer-centric platforms, apps, digital products, and services.

Since 2020, leading companies have demonstrated consistent revenue growth. With regulations, geopolitical factors, and megatrends such as sustainability and digitalization transforming the many verticals in which coatings are used, the industry will continue on this growth trajectory while experiencing transformational changes in its product portfolios and business models.

Digitalization will play a prominent role in helping companies achieve these objectives. Coating companies have already begun realizing the benefits of advanced digital technologies and solutions based on artificial intelligence, machine learning, the internet of things, and blockchain in various areas of operation, including product development, manufacturing, supply chain, and sales and marketing.

The coatings market is fragmented, with the top 15 companies holding a combined market share of about 30% and more than 100 regional or global companies accounting for the remainder. Most of the top 15 and many of the others are pure-play coating companies, though some are more diversified.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.
More Information
Deliverable Type Frost Radar
Industries Chemicals and Materials
No Index No
Is Prebook No
Keyword 1 Coatings Market
Keyword 2 Smart Paint Manufacturing
Keyword 3 Coating Tech Digitalization
Podcast No
Predecessor None
WIP Number PFLC-01-00-00-00